Yesterday evening, the Double-A Eastern League franchise unveiled its new logo and uniforms at a star-studded fashion show held at a local community college. The logos were the work of Plan B Branding, which, coincidentally enough, also designed the IronPigs’ mascot.
Former Reading (and Philadelphia) Phillies such as Ricky Bottalico, Greg Gross and Eric Valent were on hand at the fashion show to model the team’s vast array of new uniform options. Some pertinent info from the team’s press release:
"A dynamic, modern evolution of the current Phillies identity, the new look features a titled polished ‘R-Phils’ primary logo. Fans will also enjoy a new Dynamic Star and the Reading Pagoda makes its way into the R-Phils identity program.
Phillies Red, Light Blue, Dark Navy and "Bubble Gum" make up the club’s new official colors, paying tribute to their Phillies heritage. The R-Phils are the first professional sports team to use Bubble Gum in their identity."
Putting aside the fact that bubble gum is something that is traditionally chewed up and spit out,
these uniforms look great. Including the Reading Pagoda on the sleeves is a nice touch, as it pays homage to one of the most recognizable landmarks in the Reading area and also serves to differentiate the R-Phils from their parent organization.
But wait — there’s more. Check out this sweet little tidbit:
"In 2008 the R-Phils will also sport a powder blue
Retro Uniform based on the 1980 World Champion Phillies Uniform with a
modernized R-Train cap logo. The powder blue uniform will be the club’s
road uniform and will also be used once a week for home games."
a whole lot more to digest regarding the R-Phils’ new look, but I think
at this point the responsible thing to do would be to direct my readers
here. While a bit
cluttered, the R-Phils’ home page may just be my favorite team website
in the Minor Leagues, simply because there is always so much going on
over there — videos, podcasts, polls, pictures, and a whole lot more.
Check it out.
the Class A Lakewood BlueClaws
recently unveiled a new alternate logo. Featuring a blue crab claw
holding a bat, the new logo will be worn by the team during Friday home
games in 2008.