Any team logo change quite naturally falls under the Ben’s Biz Blog sphere of coverage, so I must belatedly do a post in recognition of the New Hampshire Fisher Cats‘ new look. The team unveiled its fresh duds approximately two weeks ago in conjunction with a press conference welcoming new skipper Gary Cathcart, who takes the reigns after Bill Massey was let go following last year’s 70-73 campaign.
The Fisher Cats’ new primary colors are the complementary quartet of emerald green, black, white, and silver. In keeping with what has become a time-honored tradition here at this fine blog, I now defer to the press release:
"The redesigned home uniforms are white with black piping around the arms and neck, down the front of the jersey and along the side of the legs. ‘Fisher Cats’ will be displayed in script across the chest in emerald green lettering with a gold fill and a black outline."
"The primary road uniform will be gray with black piping around the arms and neck, down the front of the jersey and along the side of the legs. ‘New Hampshire’ will be spelled out in black, all-capital block lettering across the chest with a white fill and gold outline."
While the new logo probably won’t satisfy the subset of New Hampshire fans who
are eternally frustrated that the team jettisoned its original name of "Primaries", it definitely succeeds in capturing the wily ferocity of everyone’s favorite medium-sized predatory mustelid. Well done, New Hampshire. Well done.