Sweet Release

$bag.pngIf there’s one thing that covering the Minor Leagues has taught me, it’s that nearly anything can be turned into a press release.

I mean, why not? The purpose of a press release is to generate publicity for your team. Publicity translates to increased ticket sales, increased ticket sales translates to more money, and more money translates to guaranteed health, happiness, and spiritual contentment. And isn’t that what we’re all after as we navigate through this fleeting enterprise we call “life“?

Today, let’s take a look at two very different, yet equally creative, press releases that have caught my eye this week.

#1 — BlueClaws Invite Potential Hall-Of-Famers to FirstEnergy Park

In this missive, the BlueClaws announce that they have invited Andre Dawson, Bert Blyleven,lakewood.gif Lee Smith, Jack Morris, and “any other player looking to enhance their [Hall of Fame] candidacy” to First Energy Stadium.

Why are they doing this?

“The last two induction classes at the National Baseball Hall of Fame
have featured players who had spent a day signing autographs at a
Lakewood BlueClaws game.

Goose Gossage signed in 2005 and was inducted in 2008 while Jim Rice signed in 2008 and will be inducted in July.”

Oh, okay. That makes sense.

There must be something special in the air here at the Jersey Shore,”
said BlueClaws General Manager Geoff Brown of the obvious connection
between signing in Lakewood and subsequent induction. “We’ve had the
magic touch in bringing people here and those players getting elected
to the Hall of Fame. We hope that we can get a few more players to

Now, obviously, the logistics and financial commitment involved in bringing these baseball heavyweights to Lakewood are considerable. But I truly hope the team follows up on this premise, as it is fun, creative, and fraught with prophecy.

Thumbnail image for sjj.jpgAnd why not go a step further and aim to get Pete Rose and, especially, the ghost of Shoeless Joe Jackson to the ballpark? (Athough the last time we checked in with that restless spirit, he didn’t seem to be doing too well).

I’d also like to see a team launch a “We Still Love You” signing series, featuring players who were knocked off the Hall of Fame ballot after failing to record five percent of the vote. Those who are eligible for this honor include Mark Grace, Matt Williams, Jesse Orosco, Ron Gant, Dan Plesac, and both Mo and Greg Vaughn.

It is absurd that I give these ideas away for free. Take advantage of it now, before I Iaunch a consulting company and start raking in the big bucks.

#2 — Northwest Arkansas Naturals Recover Three Puppies At Arvest Ballpark

This is simple — over the past week, members of the Naturals’ front office have found threenattynice.jpg stray puppies at Arvest Ballpark. The team turned the dogs over to a local animal shelter, which I imagine is what most people would do in that situation. But by putting out a press release announcing this fact, the Naturals accomplished two things: they increased the chance that these Rottweiler mixes would find good homes while also generating a little bit of offseason attention for themselves. It’s a win-win situation.

The Naturals could have also used this opportunity to promote appearances by Jake the Diamond Dog, who will be at Arvest Ballpark on April 16 and 17. Or, they could have chosen to highlight other fun dogs that can be found around the ballpark — namely this unique concoction.


Ben’s Biz Blog — giving away the milk for free since 2007.   

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