I’ve really got to hand it to short-season teams, who keep finding their way into the news despite the close proximity of an Opening Day which does not apply to them.
The latest such club to penetrate the public consciousness is the Everett AquaSox, who have just announced a “brand extension.” This might not be quite as radical as a “complete identity overhaul”, but it is a most significant development nonetheless.
So, how does a brand extend one’s self? Let’s find out by taking a look at the team’s new and improved starting line-up of logos.
As before, Webbly the frog remains the centerpiece of the team’s primary logo.
their affiliate’s throwback logos.”
In fact, the Trident “E” will now be featured on the team’s away caps:
I’d like to think that this will be it when it comes to new 2010 logos, but I’ve learned not to assume anything. Just when you think that there won’t be any more — BAM! — another one comes from out of nowhere and flattens you on the sidewalk like a sack of bricks falling from an improperly constructed scaffold.