Like Crystal Pepsi, the Dodo Bird and civilized political discourse, the Omaha Royals are no longer.
Storm Chasers emerged as the winner of a “Name the Team” contest that received 1500 entries (where fore art thou, Omahogs?), and was announced on Monday evening. The name pays homage to Omaha’s standing as the extreme weather capital of the country, and gives the club a plethora of branding opportunities as they prepare for their inaugural season at Werner Park (a team store called the “Storm Shelter”, for example).
While mascot Casey the Lion will remain, he is being joined by two weather-related costumed characters.
Stormy doesn’t need a weatherman to tell which way the wind blows. He’s anemometer-ically correct:
The home and road unis, for your viewing pleasure.
But when you get right down to it, isn’t all publicity good publicity? And what many of those criticizing fail to understand is that this is how Minor League Baseball operates nowadays. It’s entertainment first and foremost, and eye-catching family-friendly logos distinct from the parent club lead to innumerable branding opportunities and generate far more merchandising revenue.
It was just one year ago, for example, that the Richmond Flying Squirrels were getting battered mercilessly for their “bush league” name and logo. But once fans saw how the re-branding fit into a larger entertainment context they hopped right on board, and the club currently leads all of Minor League Baseball in merch sales.
Whether a similar story plays out in Omaha remains to be seen, and of course everyone is entitled to their opinion regarding “weather” or not this is a good idea. But recent history (not just in Richmond, but across the Minor League landscape) is on the side of the Storm Chasers.
What do you think?