All Will Be Revealed

This blog is rife with non-sequiturs, bizarre tangents and all manner of self-indulgent nonsense, so it’s likely that no one batted an eye at the intro to yesterday’s post. 

But my motives, they were ulterior. The stylized and oversized “A” that began the post was no mere homage to the reading habits of my youth. Rather, it was the latest clue in an internet-wide scavenger hunt currently being staged by Jason Klein and Casey White, the duo behind logo design and “creative ideas” company Plan B Branding.

Or, rather, the company formerly known as Plan B Branding. In a move most meta, this branding company is currently re-branding itself, and the scavenger hunt is a creative way in which to unveil the new name. Here’s how Casey and Jason are explaining their current endeavor:

Over the last decade we’ve made a number of great partners and now they’re helping us celebrate the unveiling of our new company name.

Each day a letter from our new name will be posted on one of our partner’s Websites. Clues will be posted here daily at 10am Pacific Time, to help you find the website featuring the letter of the day. The first person to email us the website and letter of the day will be our daily winner. All daily winners will be entered into a grand price drawing: we’ll dream up the winner’s very own personal logo.

The “A” posted here yesterday was the second letter to be unveiled, and the new name is currently listed as:

What could it be? Flatwhale? Placate Me? Beastmode? Your guess is as good, and most likely better, than mine.

Regardless of what the name ends up being, it seems to me that Jason and Casey are setting a good template for other teams and companies who may wish to re-brand themselves. This is creative, interactive, and fun. And, best of all, it gave me something fresh to write about in November!

Finally, it’ll be interesting to what the winner’s  “personal logo” ends up looking like. The options are limitless; personally, I’d insist on finding the middle ground between “lighthearted whimsy” and “crushing existentialist despair.”

And since we’re (somewhat) on the topic of design, let me bring your attention to an email I recently received from reader Jeremy Reiss. Reiss, a Louisville-based designer and art director, writes that he “recently completed a project I think you might find interesting. I took all the slang words and phrases surrounding the hitting aspect of baseball and illustrated them into a 12″ x 12″ letterpresses, 2-color print.  For those interested, I’ve made a limited edition (50) available for purchase online.”

This is my kind of thing, aesthetically:

For more info, or to order a print, check out Reiss’ website. And, remember, if you have something that might be of interest to readers of this blog then never hesitate to get in touch.

Let’s go ahead and end today’s post with a video sure to make you feel old. Everett’s latest edition of “Meet the AquaSox” features players born in the late ’80s and early ’90s talking about music made before they were born.

I was in fifth grade when New Kids on the Block were at their peak, and at the time I was offended by their very existence.


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