This past September I traveled to Louisville in order to attend the Minor League Baseball Promotional Seminar, an annual “idea-sharing” event. And of the many ideas that were shared, one particularly notable one came courtesy of the Lowell Spinners. I wrote about on this very blog:
The Lowell Spinners talked about their military trading card set giveaway, which honors local servicemen and women both past and present. This is an idea that other teams will almost certainly steal for their own promotional schedules.
Indeed, my prediction (which was more a statement of the obvious than any sort of bold prognostication), is now coming to pass. We are in promo schedule release season, and teams staging their own military trading card set giveaway in 2014 include the Salem Red Sox, Bowie Baysox, Frederick Keys, Nashville Sounds, and Myrtle Beach Pelicans. When it comes to putting this set together, the precise method varies by team. Here’s how the Salem Red Sox are going about it.
With Opening Day fast approaching, the Salem Red Sox are proud to announce an unprecedented promotion that will offer well-deserved recognition to some of the bravest men and women of the Roanoke Valley. In addition to creating a baseball card set of the Carolina League Champions in 2014, the team will also generate a pack of cards featuring many of the region’s dedicated servicemen and women for a “Military Appreciation Baseball Card Giveaway,” scheduled for Saturday, August 9 at LewisGale Field.
Starting immediately, fans can log onto the Salem Red Sox Facebook page and submit nominations of family members and/or friends who are worthy of inclusion in this one-of-kind creation. Each submission should include the following information:
- Name with rank
- Military Branch
- Weight (if wanted)
- Years of service
- DOB (if wanted)
- A bio about his or her history in the military (preferably 75-100 words)
- A photo (headshot or full body in dress uniform)
Fans are asked to submit their candidates by March 31. After receiving nominees, all photos will be placed in an album where the “likes” will be tallied, and the 30 photos with the most “likes” will be chosen for this special card set. In the event of a tie, the earlier photo submitted will have the honor of being included as part of this collection. Voting via “likes” will continue through the first half of the season.
The final product will be a collector’s item of 30 cards, with 1,000 decks to be distributed to the first 1,000 fans through the gate on “Military Appreciation Night.”
In the case of the San Jose Giants, the team simply accepted nominations through yesterday (March 12). The team will then select the winners, independent of any voting process, and announce them during March 31’s FanFest event. One winner, however, has already been chosen. Per the team:
San Jose, CA- The San Jose Giants are excited to announce that 95 year-old, World War II veteran Joe Bell has been named the first trading card in their Salute to the Military Trading Card Set, presented byOperation: Care and Comfort. Bell has become an instant star over the past few days after video was taken of him in military uniform spontaneously shaking runners’ hands in front of his house Sunday morning as part of a run to benefit the Pat Tillman Foundation. The video of Bell and the runners has since been viewed and shared on the Internet over one million times.
And here’s that video:
The Myrtle Beach Pelicans’ efforts are particularly noteworthy, in that they have teamed up with a local hospice and put together a season-long initiative with a particular focus on WWII veterans.
Over 11 game dates during the season, the Myrtle Beach Pelicans will feature stories of WWII veterans as a part of a new program called Embrace Veterans, culminating in Military Appreciation Night, presented by Embrace Hospice, which falls on the 70th anniversary of D-Day. The program is working with several different veteran-related non-profit organizations in the Grand Strand to honor veterans who served during WWII.
In addition to their involvement in Military Appreciation Night, Embrace Hospice will be a partner for an additional ten game dates throughout the 2014 season. On each of these nights, the Pelicans will highlight veterans during the game….This will include a video tribute of select veterans…. A representative from Embrace Hospice will throw out the first pitch alongside a local Grand Strand veteran as well.
On Military Appreciation Night, the Pelicans will give away a Veteran Card Set, presented by Embrace Hospice, featuring a variety of veterans from the Grand Strand….The Pelicans are currently accepting nominations of veterans to be featured on the video board and/or in the card set. To be highlighted on a particular game night with video board feature, the veteran must be a currently living veteran of WWII. Veterans of all U.S. conflicts, whether deceased or living, are eligible for the card set. The Pelicans will make selections for both the video tributes and the card set from the nominees; all decisions on these matters are final.
I grew up outside of Philadelphia and now live in New York City. If any teams in that general region do a military card set then I’d nominate my grandfather, Jarvis Cooper, for inclusion.
My grandfather, who died in 1996, was a navigator on the B-17 bomber “Judy.” On December 30, 1943 the plane was shot down over northern France, crashing in the woods on the outskirts of the town of Ully St. Georges. Four of the 10 crew members died, and those that didn’t were cared for and housed in secret by the French Resistance. Eventually, my grandfather and the Judy’s pilot, Glenn Camp, were captured by the Germans while attempting to take a train into Spain. They then spent more than a year in a POW camp, remaining there until the war ended.
Fast forward to September 2011, when the town of Ully St. Georges unveiled a town square memorial honoring the crew of the “Judy.” I was fortunate enough to be in attendance, and the hospitality of the French people who organized the event and hosted me throughout is something that I will always remember.