It took me more than five months to get around to it, but please don’t mistake tardiness for a lack of interest. Today’s post looks back at one of 2014’s most notable Minor League promotions. It is mandatory that you read it:
Major League Baseball has long been concerned with the issue of parity, working to insure that there is a level competitive playing field across the sport. Minor League Baseball, meanwhile, is more concerned with the issue of parody. At no time was this more apparent than this past August 27, when the Altoona Curve staged a night in honor of consummate pop parodist (and one of my personal heroes) “Weird Al” Yankovic.
I have long advocated for a Minor League promotion of this nature (see HERE), and previewed the Curve’s promotion this past August. While there is no wrong time to honor the work of Mr. Yankovic, “Weird Altoona Night” occurred during a particularly noteworthy time of his career. From the Curve press release:
His “Mandatory Fun” album reached #1 on the Billboard pop charts recently and he’s now being championed by his fans to be the entertainment at next year’s Super Bowl. So, the time is right for the Altoona Curve, Double-A affiliate of the Pittsburgh Pirates, to celebrate the success of Weird Al Yankovic with “Weird Al(Toona) Night” on Wednesday, August 27. At the same time, the team’s rally mascot, Al Tuna, will play a starring role on the night when the Curve play the Richmond Flying Squirrels in a 7 p.m. game at Peoples Natural Gas Field.
(Note: Please take a moment to appreciate the fact that the Curve play at a stadium named “Peoples Natural Gas Field.”)
I am happy to report that, soon after this promotion took place, the Curve got in touch with photos and a recap. As a result of having recently enjoyed a five-month nap, I am just getting to it now.
Curve director of creative services Mark Milligan writes:
Please see the pictures attached for some of our staff dressed as Weird Al and some sponsor slides that makes me question if I need my college degree for this.
So here we go. Here’s Curve general manager “Weird” Rob Egan, who apparently did the best he could with the wigs that were available from the promo supply closet.
This staffer — who I believe might be ticket associate Luke Johnson — didn’t even wear a wig. Weird Al purists were appalled.
Milligan also sent along the team’s “Weird Al” playlist for the evening. These songs were used for between-inning contests tailored to the “Weird Al” theme. (My commentary on each song is in parentheses.)
— Seat Upgrade – ‘Such a Groovy Guy’
This, a deep cut off of Al’s eponymous 1983 debut album, is an original composition in which Al reveals that his idea of romance involves “pouring chocolate pudding down your pants.” Regardless of the specifics, it is clear that a seat upgrade would make any fan feel groovy.
— Sheetz Shuffle (Find the ball under the hat on the videoboard) – ‘Bob’
This Bob Dylan-themed stylistic parody, from 2003’s Poodle Hat, inspired a spot-on “Subterranean Homesick Blues” parody video. The lyrics consist entirely of palindromes, and yet still sound quintessentially Dylan in content. “God, a red nugget, a fat egg under a dog/Go hang a salami, I’m a lasagna hog.”
— Sheetz Tags (a social media to screen promotion) – ‘Word Crimes’
A parody of Robin Thicke’s “Blurred Lines,” which transformed 2013’s misogynistic ear worm into an impassioned screed against flagrant grammar and syntax transgressions. An all-time classic Weird Al track (and video), and for my money the best song on Mandatory Fun.
— Gift Card Giveaway – ‘Bedrock Anthem’
This song is a parody of Red Hot Chili Peppers “Give It Away,” which would of course be far more apropos as regards this contest. Al’s version is about The Flintstones. It’s fine for what it is, but a much better classic TV-themed parody within Al’s oeuvre is 1990’s “Isle Thing” (Tone Loc’s Wild Thing, with lyrics about Gilligan’s Island).
— Minute to Win It (Twinkie Weiner Sandwich eating contest) – ‘Eat It’
“Eat It,” Weird Al’s best-known parody, makes sense in this context. But, given the name of the contest, the Curve could also have opted to go with the nostalgic balladry of 1985’s “One More Minute.” (One of my greatest fourth grade coups was convincing the bus driver to play this song on the way to school). In any case, the Twinkie Weiner Sandwich employed in this between-inning endeavor is a nod to this scene from the 1990 cult classic film UHF:
— Budweiser Thirst Inning – ‘Beer Barrel Polka’ performed by Frankie Yankovic
The Curve took some liberties with this one. While Al and Frankie are both famous accordion-playing Yankovics, they are not related to one another.
— Burrito Scream (burrito coupons given away to screaming fans) – ‘Tacky’
“Tacky,” a parody of Pharrell’s “Happy,” was the first single released off Mandatory Fun. If the team wanted to go deep on this one, they could have chosen the scream-laden midsection of “Nature Trail to Hell in 3D” (the closing song on In 3D).
— Grounds Crew dragging the infield – ‘Handy’
Well, why not? Grounds crew members are the handiest people in the ballpark. This, a parody of Iggy Azalea’s “Fancy,” is the leadoff track on Mandatory Fun. “Hardware Store,” one of the strongest tracks off of Poodle Hat, would also have been an acceptable choice.
— T-shirt Launch – ‘Bohemian Polka’
This, off of 1993’s “Alapalooza,” is Al’s polka-fied rendition of Queen’s “Bohemian Rhapsody.” Carry on, carry on.
— Birthday Announcements – “Happy Birthday” played on the accordion
I mean, sure, that works. But I’m very disappointed that the Curve passed on the opportunity to play Al’s “Happy Birthday,” in which birthday wishes are offered amid a dsytopian landscape of poverty, famine and nuclear armageddon. “Well what’s the matter, little thing? You think this party is the pits? Enjoy it while you can, we’ll soon be blown to bits!”
— Eye Ball Race (Hamster ball race) – ‘Rye or the Kaiser’
In which “Eye of the Tiger” is reconfigured, describing a post-retirement Rocky and his new life as a deli proprietor. But given that this is a hamster ball race, it’s a shame that a “Harvey the Wonder Hamster” reference wasn’t worked in at some point.
— Kiss Cam — ‘If That Isn’t Love‘
An Al original off of 2011’s Alpocalypse, in which he extols his gentlemanly bonafides (“I’ll kiss you even if you have omelettes for breakfast, and I can’t stand omelettes.”)
— Sing for Dairy – ‘Amish Paradise’
This, off of 1996’s Bad Hair Day, is one of Al’s best known parodies. The Curve milked it for all that it was worth.
Mascot Race – ‘Another One Rides the Bus’
My favorite Weird Al song of all time is this, a parody of Queen’s “Another One Bites the Dust.” Y’know, in case you weren’t aware, Al has been doing his thing for quite a while now.
Dessert in Curve, PA — ‘I Love Rocky Road‘
A perfect choice, of course. This, like “Another One Rides the Bus,” “Happy Birthday,” and “Such a Groovy Guy,” can be found on Al’s 1983 self-titled debut. It goes without saying that this album is an all-time classic, probably my favorite of all.
Fan Cam — “Polka Face”
Each Weird Al album includes a polka medley of (more or less) current Top 40 hits. This one, from 2011’s Alpocalypse, includes snippets from the likes of Lady Gaga, Lady Antebellum and various other notable ladies (and gents).
Sweetfrog Selfie Winner – ‘Livin in the Fridge’
This is a parody of Aerosmith’s “Livin on the Edge.” I’m not sure what this song has to do with selfies, but I’ll trust the Curve’s judgement on this one.
Chili’s Delivery Dash – ‘Taco Grande’
This homage to Mexican food, from 1991’s Off the Deep End, is a perfect choice for a contest sponsored by Chili’s. “Taco Grande” is a Gerardo parody, not to be confused with Al’s Geraldo parody from the UHF film:
Angry Birds Ballpark – ‘I Can’t Watch This’
Another cut from Off the Deep End. This is a parody of MC Hammer’s “Can’t Touch This,” in which Al rants against the banality of television.
When I started writing this blog post I really had no idea what I was that I was getting myself into, but I suppose that sentiment applies to most of life’s endeavors. At any rate, I hope that, in addition to illuminating my love for Weird Al, that this post illuminates how much detail must go into each and every Minor League Baseball promotion. I commend the Curve for the work they did on “Weird Altoona Night,” and hope that other teams follow suit in 2015 and beyond.
Until next time, I thank you for your continued support.