Revenge of New Logo Round-Up: Newer, Rounder and Subject to Interpretation
Shortly after publishing my previous post, I received the following tweet from the San Diego-based logo factory that is Brandiose:
#Logovember — patent pending — is indeed far from over. After I published the previous post, the new logos paid no heed. They just kept rolling right on in. For instance, the Hartford Yard Goats unveiled their uniforms at an event that was attended by esteemed Hartfordian Doug Glanville.
Awesome does not even describe being part of the big reveal – @GoYardGoats uniforms! w/ Chew Chew and Chompers! pic.twitter.com/8sCb9hnQYt
— Doug Glanville (@dougglanville) November 18, 2015
Doug and his formidable mascot-emulating teeth-baring skills were the clear highlight of the event, but let’s not overlook the uniforms themselves. There were a lot of uniforms; like, 38% of a baker’s dozen worth of new uniforms.
The Yard Goats’ Twitter account, manic during the calmest of days, went into overdrive when the time to unveil came around. For a couple hours there, it was this tweet times 1000.
I think they’re awesome; what do you think? https://t.co/GMsSN91BX9
— Hartford Yard Goats (@GoYardGoats) November 18, 2015
The team has since moved on to more pressing matters, however.
I have a fun idea. I’m going to Tweet “WOW!”. Then you quote & retweet and write “WOW!”. Everyone who’s not in on the joke will be confused.
— Hartford Yard Goats (@GoYardGoats) November 19, 2015
Wow.
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#Logovember — patent pending — continued with Wednesday’s unveiling in Syracuse. The Chiefs have a new(ish) look:
I wrote an article about the Chiefs for MiLB.com, with a lede that references an obscure Harlan Howard song on an obscure album that has become an improbable car stereo staple for me. But enough about me, that was already too much. Here’s an excerpt from the piece:
The red, white and blue color scheme aligns the team visually with the parent Nationals, but general manager Jason Smorol said it also harkens back to the rich history of professional baseball in Syracuse. The Chiefs name dates back to 1934, while professional baseball in the city goes back to the 1880s.
In this time of controversy regarding sports teams using Native American imagery, I found it interesting that the Chiefs decided to resurrect the Indian chief logo that was first in use during the ’70s. General manager Jason Smorol told me that he didn’t expect it to generate controversy, and so far he has proven to be right.
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2016 marks the Harrisburg Senators’ 30th anniversary season, and the team has unveiled a logo commemorating this pearl jubilee.
In conjunction with the anniversary logo, the Senators brought back their old pal Uncle Slam. Uncle Slam hadn’t appeared on any team imagery since 2005, but the reasons for this long period of familial estrangement are not elucidated upon in the press release:
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Finally, the year of the league logo continues. First came the Southern League, then the Appy League, and now (drumroll please) the Texas League.
The press release explains it all, as press releases are wont to do:
The new logo, created by Schilling/Sellmeyer and Associates, encapsulates the rich history of the Texas League while providing a refreshed and modernized look. The prominence of the white star in the blue background, along with the blocks of white and red, pay homage to the Texas flag and the long-standing ties that the league has with the Lone Star State. Additionally, by incorporating a version of the iconic batter image, which is prominent in both the Major League Baseball and Minor League Baseball brands, the new Texas League logo exhibits the circuit’s deep tradition of developing the future stars of organized professional baseball.
The blue shadows within this logo are open to Rorschach-type interpretation. Here are mine:
Logovember (patent pending). Gotta love it.
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benjamin.hill@mlb.com
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