Only in Minor League Baseball.
That five-word phrase applies to a lot of the strange things that go on in the industry, and it definitely applies to what the Omaha Storm Chasers are up to this week. “Four Day Frenzy” is taking place now, during which the front office staff is combining to work 84 straight hours at their home of Werner Park (located in the Omaha suburb of Papillion).
The 84-consecutive hours of work is — what else? — an homage to the .384 average posted by Storm Chasers outfielder Jose Martinez in 2015 (a modern-day Pacific Coast League record). It is also a way for the Storm Chasers (a long-time affiliate of the defending World Champion Kansas City Royals) to capitalize on the excitement surrounding the imminent start of Spring Training.
The Storm Chasers’ front office has agreed to keep a journal chronicling their collective “Four Day Frenzy” experience, which may very well be a chronicle of their collective descent into madness. Time will tell.
This, the first installment, is courtesy of director of marketing and communications Rob Sternberg.
Four Day Frenzy: February 15. Day Shift
— Omaha Storm Chasers (@OMAStormChasers) February 15, 2016
It’s just before 9 p.m. in the suburbs of Omaha, and the first “overnight team” rolls into the ballpark to chants of “Four Day Frenzy! Four Day Frenzy!” Alex Jerden and Brandon Simmons from our group sales department were on their way in, while mascot coordinator Taylor Edmonds was on his way home. Taylor joined in this impromptu rally cry, along with a few other exhausted staff members. Even after a long day, the enthusiasm was contagious, and for a moment I considered heading back in and joining the first of the three overnight teams. They will be reporting to the Werner Park ticket office to stuff 2016 Storm Tracker Boxes (for 72-game package holders) with tickets and parking passes until 7 a.m.
— Omaha Storm Chasers (@OMAStormChasers) February 16, 2016
It is moments like these when I think of how incredible it is to be part of a Minor League Baseball staff. It’s an environment that instills an unmatched work ethic from sports marketers on any level. It’s a platform where you can take an offhand idea, like we did a few months ago, and build a four-day event in the middle of February that garners camaraderie and momentum that will carry our organization through these last dog days of winter and through Opening Day.
That said, in the middle of all that fun, my moment of night shift enthusiasm somehow subsided. There will be other opportunities to join in over the next three days, as each night a different team clocks in. The game we promote is a marathon, not a sprint, and we’ve still got over 70 hours to go.
The “Four Day Frenzy” that inspired the impromptu parking lot chants includes the overnight shifts as well as a multitude of daytime promotions and events at Werner Park. The frenzy will last until Thursday at 8 p.m.; the 84-hour total pays homage to the record-setting .384 batting average of Storm Chasers Outfielder Jose Martinez in 2015. Each day highlights some of the value promotions at Werner Park, including Wiener Wednesday (25-cent full-sized Hebrew National Hot Dogs), Thirsty Thursday and the all-new Tallboy Tuesday.
There are also events like today’s Gameday Staff Job Fair, which featured a celebrity drop-in by Storm Chasers Skipper Brian Poldberg. Over the next three days, Trivia Night, Senior Bingo and a Spring Training Skills Competition for kids ages 5-12 headline the promotions.
Wednesday will feature the Storm Chasers staff participating in community relations activities like serving lunch at the Open Door Mission and dinner at the Ronald McDonald House. Storm Chasers fearless leader, president Martie Cordaro, will also be reading at a number of elementary schools in the morning.
Day one was a success. The building is still standing, at least as of this writing. We welcomed in a record number of applicants to our annual Job Fair. Our media relations manager Andrew Green scheduled front office staffers to meet with at least five local media outlets interested in seeing what this madness is all about. The Storm Front team store filled up with with fans capitalizing on dynamically priced gear. And the Werner Park ticket office officially welcomed in a still untotaled number of new 2016 Ticket Package holders, who were inspired by the storm that’s been stirred up thus far.
We’ll look to keep the ball rolling through the night and into tomorrow. The social media baton will be passed around as we continue through the week. Follow the updates, posts, tweets, and snaps to see if, and how, we’re surviving.
Check in throughout the week for more Storm Chasers’ Four Day Frenzy updates. Until then, I remain: