Opening Day 2016: Biz Blog Bouillabaisse
Oh, boy. The inexorable passage of time has once again brought us face to face with a new Minor League Baseball season. I, for one, am psyched. I, for two, have also been remiss in updating this blog over the past week or so. I have various excuses for this, of varying degrees of legitimacy, but who cares? The drought is over. New content — the lifeblood of the internet, the lifeblood of my existence — begins now.
As the title makes clear, this post will be a full-to-bursting bouillabaisse of delectable Minor League morsels. I’d like to start by noting that, over on MiLB.com, my first “Promo Watch” column of the 2016 season is now live. “Promo Watch” is a tweak on the old “Promo Preview” format, encompassing not just the traditional previews but also reviews and larger promo trend analysis. In today’s column, I highlighted a few 2016 promos that I am looking forward to. They involve previous planet Pluto, President James Garfield and pork roll.
I’d like to think I’m writing the most consistently (and justifiably) weird stuff in the entire sports journalism ecosystem. But of a less weird variety is this Opening Day Guide, co-written with my colleague Sam “No, I’m not related to Lenny” Dykstra. Read and learn.
Everybody loves dogs, so everybody will love this: Former Greensboro Grasshoppers bat dog Miss Babe Ruth has accepted a new position with the team.
— Benjamin Hill (@bensbiz) April 6, 2016
In this capacity, Miss Babe Ruth (how is she not named “Babe Ruff”?) will “greet fans in the concourse during games and also advertise her new association” with a flea and tick prevention product named BRAVECTO.
Remember at the Winter Meetings when I wrote about the complex issues surrounding drone usage at Minor League Baseball games? Well, that’s because, like it or not, drones are here to stay (and not just in the broadcast booth). This season, the Reading Fightin Phils are using them in an official context. This is the “Drone Cam.”
During the offseason, the Lexington Legends partnered with a local school on “Stache Tank.” This “Shark Tank”-inspired competition asked students, working in teams as part of an economics unit, to pitch a promotional giveaway item as well as a ballpark improvement. Winning student presentations include a slap bracelet giveaway and the construction of a rock climbing wall in right field. Pretty cool idea.
The Durham Bulls have announced that, on June 9, they will wear “the first Bulls uniform created by a company outside of the sports industry.” It was designed by Durham-based RUNAWAY, which is weird because it seems their focus would be all-caps.
The jerseys are modeled after the flag of Durham, with “DURM” in the center. DURM is a “term coined by RUNAWAY as an ode to the city’s hard-nosed history.” If you’ve got a hard nose then you should probably go see the durmatologist.
In my previous blog bouillabaisse I mentioned that the Sacramento River Cats had installed 472 solar panels and five SMA inverters at their home of Raley Field. The team’s environmentally-friendly endeavors continue apace, with last week’s announcement of “River Cats Road Relief.“ This three-pronged initiative includes a carpool program, which enables cars with four or more passengers to receive free parking.
— River Cats (@RiverCats) April 6, 2016
New Jersey’s pro baseball scene has gone through some hard times, as three indy clubs have ceased operation. But their pain is the Trenton Thunder’s gain. On Wednesday, the team announced announced that Camden Riversharks, Newark Bears and Atlantic City Surf gear can be exchanged for a free ticket, food voucher and team store discount.
Trade in your @Riversharks gear for tickets, food, and 20% off at the company store!
— Trenton Thunder (@TrentonThunder) April 6, 2016
The Tri-City ValleyCats don’t start their season until June, but they’re still making good use of their time. On April 14, the team is staging its annual “4 in 24” initiative, in which four local youth fields are renovated within a 24-hour span. This is a great idea.
I began with dogs, so I’ll end with dogs: The Inland Empire 66ers have installed Minor League Baseball’s first-ever permanent dog park.
Here’s to the 2016 season! I promise I’ll be announcing my road trip schedules shortly.
— Benjamin Hill (@bensbiz) April 7, 2016