Anyone who’s attended a Minor League Baseball game is aware of just how much entertainment is packed into any given evening — from pre-game concerts to between-inning contests to the time-honored post-game trifecta of launch-a-ball, fireworks, and run the bases.
And on and on and on it goes. But even by these already overstuffed standards, the extravaganza staged last Thursday by the Kane County Cougars deserves special attention. Cue reverb-drenched baritone announcer voice: The Night of 100 Promotions!
It was what it’s name implied — 100 promotions packed into a single night (the State College Spikes originated this concept, if I’m not mistaken). Fans entering the ballpark received a complete list, which included everything from “Hopscotch” to “Hula Hoop Contest” to the very meta “List of 100 Promotions.”
But number one on the list was “Mike Veeck Appearance.” Veeck, the son of legendary baseball owner and innovator Bill Veeck, has carried on the family legacy through his involvement with the Goldklang Group’s stable of teams (Charleston, Fort Myers, and Hudson Valley among them).
Veeck was one of three Chicago baseball icons on hand for the occasion. Rounding out the triumvirate were legendary executive Roland Hemond (promotion #8) and White Sox organist Nancy Faust (promotion #9).
And just because I know I’m going to get emails about it otherwise, let me note for the record that “on-field mascot defecation” was emphatically NOT one of the special promotions. That’s a tail.
But many of the scheduled promotions did make a nod toward the Veeck family’s promotional legacy. An on-field “Record Tossing” contest paid homage to the White Sox’s infamous “Disco Demolition Night,” and the “ballpark shower” was in honor of one that Bill Veeck had installed in the Comiskey Park bleachers.
On a personal level, one of my favorite promotions was #39 — Mr. Kaboom, Jr. One lucky fan got to visit Mr. Kaboom in his outfield lair and help launch off some fireworks, something I had the opportunity to do when I visited Kane County last season.
But enough about me. Here’s a smorgasbord of snapshots featuring last Thursday’s many-tiered promotion.
The evening’s surprise highlight was #98 — listed cryptically as “Rock This” on the list of promotions. What it turned out to be was a flash mob, one that the club had spent nearly two months preparing for.
It was clearly a night to remember in Kane County, and a possible 2011 MiLB.com “Promotion of the Year” contender as well. Perhaps the team might consider belatedly adding a 101st promotion: send friendly blogger complimentary case of Leinenkugel.