The nationwide fraternity of Minor League mascots added its newest member this past Friday, as the Pensacola Blue Wahoos unveiled this fella to his presumably adoring public:
You may remember that I wrote about this Blue Wahoo a few weeks back, when he was nothing more than an artist’s rendering in search of a name. He has since been bestowed with a moniker, and will forevermore be known as “Kazoo.” Interestingly, the Blue Wahoos are referring to Kazoo as a “fictional aquatic creature” despite the fact that he clearly exists.
The Blue Wahoos are entering their inaugural season, but thanks to the inexorable passage of time they’ll eventually be celebrating anniversary seasons of varying degrees of importance. And when they do, there’s a good chance that they’ll put in a call to Studio Simon. I was recently alerted to the fact that this Louisville-based logo powerhouse has had a hand in three recent anniversary marks, celebrating seasons from 10 to 20 to 60.
Aberdeen IronBirds, 10th Anniversary
I’d say that the above image is pretty much the definition of “self-explanatory.” So let’s move on.
Fort Myers Miracle, 20th Anniversary
Whereas the IronBirds mark needed no explanation, the above logo has a bit of a backstory. Dan Simon, the man behind the Studio Simon brand, reported in an email that:
The Miracle mark features the script font, and the teal and yellow color palette, that the team sported when they first moved from Miami to Fort Myers in 1992. In fact, the team wore those colors for at least several campaigns before the move, which means that it was them, and not the team formerly known as the Florida Marlins, who deserve credit for officially bringing teal onto the baseball branding landscape.
But wait, there’s more:
As part of their 20th anniversary celebration this season, the Fort Myers Miracle will be wearing throwback uniforms from 1992, their first year in Fort Myers after their move from Miami (a move necessitated by the fact that the Florida Marlins were taking over the Miami territory, starting in 1993).
The Miracle will be wearing the teal and yellow caps and jerseys for every Friday and Saturday home game during the 2012 season. There will be a season-long jersey auction that will conclude at the final home game on September 1, when the highest bidders will win the jerseys.
A portion of the proceeds from that auction will benefit the Dave Clark Foundation, which as Simon notes, should “make you ‘Glad All Over.‘” That one deserves a high 5!
Billings Mustangs 60th Anniversary
I did write about that one already, but the above image is superior to that which I had before. And here at Ben’s Biz Blog, you know we only settle for the very best.
One thing is bothering me, though: is there a word for “60th anniversary”? If this was a 50th anniversary then I’d have the chance to drop “quinquagenary” and 75 brings the opportunity for “dodranscentennial.” But, for now, I’m at a loss for words.
It is of course not something that I can control, but I’ve received several complaints this offseason regarding the relative paucity of new logo unveilings.
And, indeed, times have been tough (especially when compared to a particularly fertile 2010-11). This year’s crop has been limited to the Daytona Cubs, new franchises in Pensacola and Grand Junction, and two Blue Jays affiliates (Dunedin and Bluefield) who responded to changes made by the parent club. The rest have been anniversary marks, All Star Games logos, and various subtle tweaks.
But if it’s logos you want and logos you demand, I’ll do my best. For example, the Billings Mustangs recently unveiled a logo celebrating 60 seasons of professional baseball.
In honor of the club’s 60th Season, the Mustangs, in association with Studio Simon, have developed a 60th Season commemorative logo, which will be featured on multiple applications and platforms throughout the season. The logo will serve as a sleeve patch for both the home and road jerseys, and it will also be available on team merchandise and souvenirs.
Keep in mind that there have been a few small gaps in Billings’ baseball history, which is probably why the words “Since 1948” don’t appear on the logo. That would be confusing, as would the slogan “Celebrating 60 Mostly Consecutive Years of Baseball Since 1948.”
The Rancho Cucamonga Quakes will be sporting new uniforms in 2012, and it’s easy to find “fault” with them. The logo remains the same, but the team is emphasizing its affiliation with the (relatively) nearby Los Angeles Dodgers.
Arguably the most noticeable change will take place on the numbers in the uniform, as the 2012 uniforms will feature the Quakes’ customary “fault line” running through the middle of each digit, giving it a unique and truly “Quake” look.
An addition to the 2012 uniform will feature a red number on the lower left-half on the front of the jersey, which is also a popular feature of the current Dodgers’ uniform.
Quakes’ jerseys will have sleeves in 2012, a change from the sleeveless style worn in years past. The jersey will no doubt be “Dodgerized”, as the left sleeve will feature the traditional “LA” logo.
Missing from the pants this year will be any piping down the sides, as the new pants will be solid white, also emulating that of the Dodgers’ home pants.
I’ve put my weekly Twitter Round-Up on ice for a bit, as I’m not sure if people were getting/enjoying the concept. But I remain committed to that form of social media, and hope that @BensBiz slow march to 1500 followers transitions into a tidal wave to 10 million. I mean, let’s be honest here, I’m worthy of far more followers than I have.
One new Twitter account that should be of interest to readers of this blog is @milbstaffprblms — a compendium of, you guessed it, Minor League staff problems. A few samples:
the shoes under your desk covered in orange clay and the mildewy smell that accompanies them
I would like to note that I am not the one running this account, despite my (subtle) presence in the @milbstaffprblms avatar.
Update! And, wouldn’t you know it, @broadcastrprobs has now emerged. Follow that one too!
Let’s end the week, as we often do, with a video. This one hails from Tennessee, land of the Smokies, and is to be lauded for its commitment to absurdity. (Another Update! Episode Two of the McGinty and Cunningham series is out, and can be viewed HERE.
Commitment to absurdity: a Ben’s Biz Blog guiding principle since 2007. Thanks for reading.