In the past I’ve mentioned my desire to focus on the future, but at present I’d like to focus on the past.
All of this is to say is that my various season retrospectives (“look-backs,” as we call ’em in the biz), have culminated with this: the naming of the Dallas Braden Bobblebelly as 2011’s best promotion.
I’ve written about the Bobblebelly plenty already, from this blog post all the way through the article linked to above, and I have no desire to rehash that which has already been hashed. But what I want to elaborate on is just how the Ports’ obtained this honor, as it was certainly no accident. “Promotion of the Year” is determined through fan voting, and from the start the Ports prepared their fan base to be active in this regard. Images of the bobblebelly were first made available through Facebook and Twitter, and on the evening of the promotion itself a #promooftheyear Twitter hashtag was unveiled on the videoboard. From there onward, the bobblebelly was promoted aggressively through social media as the year’s best.
In other words, the Ports wanted this from the start. The driving force behind the campaign was director of marketing Jeremy Neisser, who came to Stockton from the Arkansas Travelers. The Travs were runner-up’s in last year’s Promo of the Year voting, with their pre-game “Jose Canseco vs. Local Sexagenarian” boxing match losing to the Birmingham Baron’s annual “Rickwood Classic.” Clearly, Neisser wanted to avoid such a fate this time around.
The lesson here is that, like with anything in else in life, “if you want it, it’s yours for the taking.” And this season, the Ports simply wanted it the most.
And to that I say this: “Thanks for caring!”
The final thing I’d like to mention about the 2011 Promo of the Year voting was that five of the 10 promotions nominated in the “Giveaway of the Year” category (including the Braden Bobblebelly) were created by NYC-based Coyote Promotions.
That could be a coincidence, but it seems to me that when teams venture into uncharted bobble-waters they are more apt to go with Coyote. And such items, owing in no small part to their originality, are more apt to be nominated for post-season accolades. Agree? Disagree?
And speaking of post-season accolades, this blog is done with ’em. Congrats once again to the Ports’ for emerging victorious, and thanks to everyone who took the time to vote.
My latest (and therefore greatest) Minor League road trip begins tomorrow — cue the anxiety attack! It goes without saying, then, that the blog will be dominated by “on-location” content for quite some time. But not yet! Today, let’s take our customary look at noteworthy happenings from around the Minors.
We’ll start in Stockton, as the Ports’ held-their much anticipated “Dallas Braden Bobblebelly” giveaway on Saturday. As you’ll recall, the item features the A’s pitcher (and Stockton native) simultaneously expressing his hometown pride and exposing his abdomen.
Needless to say, Ports fans were psyched about this one-of-a-kind giveaway — especially since Braden himself was in attendance. The line to get into the stadium started forming four hours before game time, quickly growing to epic proportions.
The man himself spent the evening signing the bobblebelly and schmoozing with the fans.
There are still seven weeks left in the season, but the Ports believe that their Bobblebelly giveaway should be MiLB.com’s “Promo of the Year”, and have even launched a #promooftheyear hashtag campaign on Twitter. I’m sure there are plenty of other teams who are going to have something to say about that…
But let’s save that sort of pontificating for later, and instead move across the country to Bowie, MD. The Baysox recently celebrated Festivus, an off-beat December holiday first popularized by an episode of Seinfeld. Communications manager Tom Sedlacek writes that Our Festivus celebration included Festivus poles, Feats of Stregth and the Airing of the Grievances, as well as posters describing the origin of the holiday and its role in pop culture. The Feats of Strength included arm wrestling with an intern and sumo wrestling, and some Grievances were read over the stadium speakers during the game.
Grievances included “You still haven’t ordered my silverware!” “Stop snoring so loudly.” “You never hang out with me, you only play Xbox.”
Finally, it’s time for me to feature something that has been sorely lacking on this blog in recent months: centenarians! Last Friday, 101-year-old Freda Sacket joined a local choir in singing the national anthem prior to the evening’s Toledo Mud Hens game.
But even in the winter of my discontent, I must post some of dis content that has accumulated. Not surprisingly, it revolves around promotions and food.
Let’s start with the Stockton Ports, whose 2011 promo schedule includes two top-notch giveaway items. The first immortalizes one of the most memorable recent moments in franchise history.
The individual seen above is Oakland A’s hurler Dallas Braden, a native Stocktonian who threw a perfect game last season. Soon after accomplishing the feat, he visited the Ports’ Banner Island Ballpark and showed off his hometown area code tattoo — you can take Dallas out of the 209, but you can’t the 209 out of Dallas!
On July 17th, the Ports will give away the “Dallas Braden Bobblebelly”. According to the team, this item “features a smiling Dallas Braden lifting his shirt to reveal his “209” tummy tattoo and wiggling at the waist.”
Read more about it in last week’s “Minoring in Business” feature.
The Ports have also immortalized 2010 alumni (and current limo driver) Jeremy Barfield in similarly idiosyncratic fashion: by giving the rocket-armed outfielder a literal rocket for an arm.
July 8 is the Jeremy Barfield Rocket-Arm Figurine Giveaway. It may or may not have been inspired by this sketch.
And now what you’ve all came here for: food news! As they did last season, the West Michigan Whitecaps are asking fans to vote on which of 10 potential new food items should appear on the Fifth Third Ballpark concession menu next season.
A video tour of the items can be viewed HERE, courtesy of Whitecaps promotions manager Brian Oropallo and the ladies of the local eightWest television program. Otherwise, read on for photos galore.
The most bizarre would have to be the Duck, Frog, Hot Dog.
The “Meat Salad” consists of “Beef brisket, hot dogs, pulled pork, pulled chicken, gyro meat, Johnsonville bratwurst and hamburger.”
A “Bologna Lollipop” is self-explanatory:
The “Chicks With Sticks” will surely garner a lot of protest votes from those looking to rebel against the meat-mania currently overtaking the Minors.
But the current frontrunner is “Walking Spaghetti” — a 16-inch loaf of garlic bread with a pound of spaghetti, a pound of cheese, meatballs, and a quart of marinara sauce:
It’s only 5,630 calories — why not order two?