It’s promo scheduling unveiling season — or p.s.u.s. for the acronymically inclined — meaning that teams across the land are announcing buzzworthy theme nights at a rapid clip.
But the most literally buzzworthy is that which was announced by the Bowling Green Hot Rods on Wednesday.
— BG Hot Rods (@BGHotRods) February 10, 2016
As a longtime aficionado of whisky, barrels (my Mom’s maiden name is Cooper) and the covert production and distribution of illicit goods, I’m a big fan of the Hot Rods’ “Bootleggers” promo. Especially because there are already visual elements. No one gets excited by text-only promotion announcements, much like no one is excited by reading the words in this blog post that appear between the images.
Images like this. Let there be merch!
— BG Hot Rods (@BGHotRods) February 10, 2016
In short, “Bowling Green Bootleggers” equal bats, beards, buttons, boots, bourbon and barrels. Just watch what you’re doing with your right hand there, Mr. Moonshiner sir.
— BG Hot Rods (@BGHotRods) February 11, 2016
For more on “Bootlegger Night,” let’s go to the lazy blogger’s best friend: The press release! (Why do the work when it’s already been done for you?)
An idea brought on by past and present members of the Bowling Green staff, Bootlegger Night will serve as a tribute to the “Hot Rod” aiding the bootlegging industry over a century ago as a way to outrun law enforcement. This rich bourbon heritage has since become synonymous with Kentucky, with over 35 distilleries present throughout the state.
As fans will be greeted by a special “Mason Jar Giveaway” when they enter the gates, the Hot Rods will wear customized hats and specialty jerseys styled after a bourbon barrel….In addition to the customized apparel, fans will also have the opportunity to pre-order two packages featuring personalized memorabilia from the night.
And here those packages are:
Prior to unveiling this promo yesterday, the Hot Rods tweeted that it would, possibly, be 2016’s best promo.
Time will tell. For now, it’s worth noting that, in their inaugural season of 2009, the Hot Rods won MiLB.com’s “Promo of the Year” for “What Could’ve Been Night.” On that evening — the first “What Could’ve Been Night” in Minor League Baseball history — the team suited up as the Cave Shrimp.
“Cave Shrimp” was one of the finalists in the Hot Rods’ 2008 “Name the Team” contest. Bootleggers was not. So, in effect, Bootleggers never “could’ve been.” But yet, here we are: Bootleggers soon will be, resulting in the first”What Could’ve Been ‘What Could’ve Been’ Night” in Minor League Baseball history.
Life is weird. Minor League Baseball is weird. I’m weird. You’re weird. Drink whisky.
— Benjamin Hill (@bensbiz) February 10, 2016
I would like to begin 2011 by employing my favorite kind of metaphor — a belabored one. Over the next three months, Minor League Baseball teams will be turning the lever on the jack-in-the-box that is their operation. They will do this, with increasing speed and intensity, until the cadence of the calliope reaches a fever pitch. And then — BAM! — out pops the 2011 season.
From that point forward (assume determined, gravelly tone): It’s On!
But let’s not get ahead of ourselves. The gears are turning rather slowly right now, but as long as they’re moving I’ve got something to write about.
Let’s start with some news that came out of Trenton this morning, as the ever-reliable Thunder have announced a promotion that has an obsessive, Rainman-like numbers fixation.
The calendar will reach 1/11/11 next week and the Trenton Thunder…have taken the lead in the sports world by recognizing the
number one‘s historical day. The team selected their number one value-driven promotional game on the 2011 schedule and will have an early one-day release for individual tickets to that exclusive game.
On Tuesday, January 11th the Thunder will open up 1,111 tickets for their Friday, April 15th game against the Harrisburg Senators (Washington Nationals). On the 15th, for the advanced ticket price of $11, fans can enjoy free Hot Dogs, Hamburgers and Cheeseburgers throughout the game.
My thoughts, as they often do, turn to music. Songs that should be heard at the ballpark on this special evening include “One” (Metallica gets precedence over U2), “One Is the Loneliest Number” (Nilsson version, please!), and, of course, “What a 1-derful World.”
But the Thunder aren’t the only 1 doing a special 2011-based ticket offer. Down in Fort Myers, the Miracle have their own ideas on how to commemorate time’s inexorable passage.
The Miracle are pleased to present the “Miracle NewYear’s Resolution Pack”.
That’s right, a pack that gets one a free week membership to Fort Myers Fitness, a gift card for your nutritional needs and supplements from Mother Earth Natural Foods,
PLUS a 4-pack of Miracle tickets — all yours for the New Year’s price of $20.11.
It should go without saying, but this stupendous offer is only available through 1/11/11 at 11 a.m. (come on guys, I think you should extend the deadline to 11:11).
Moving on to less numerically-based news, I’d like to focus your attention on a quite-awesome piece of ultra-limited Minor League apparel: The Bowling Green Cave Shrimp Hat, designed by the taste-making impresarios over at Plan B Branding.
As regular readers of this blog know, this iconic sightless crustacean has already been celebrated in a series of reality-bending game day promotions staged by the Bowling Green Hot Rods. May the power of the cave shrimp only continue to grow.
Okay, I believe that’s enough lever-turning for one day. But, please, this blog needs constant fuel or else it will wither and die. Do your part by contacting me through the following channels: