In the past I’ve mentioned my desire to focus on the future, but at present I’d like to focus on the past.
All of this is to say is that my various season retrospectives (“look-backs,” as we call ’em in the biz), have culminated with this: the naming of the Dallas Braden Bobblebelly as 2011’s best promotion.
I’ve written about the Bobblebelly plenty already, from this blog post all the way through the article linked to above, and I have no desire to rehash that which has already been hashed. But what I want to elaborate on is just how the Ports’ obtained this honor, as it was certainly no accident. “Promotion of the Year” is determined through fan voting, and from the start the Ports prepared their fan base to be active in this regard. Images of the bobblebelly were first made available through Facebook and Twitter, and on the evening of the promotion itself a #promooftheyear Twitter hashtag was unveiled on the videoboard. From there onward, the bobblebelly was promoted aggressively through social media as the year’s best.
In other words, the Ports wanted this from the start. The driving force behind the campaign was director of marketing Jeremy Neisser, who came to Stockton from the Arkansas Travelers. The Travs were runner-up’s in last year’s Promo of the Year voting, with their pre-game “Jose Canseco vs. Local Sexagenarian” boxing match losing to the Birmingham Baron’s annual “Rickwood Classic.” Clearly, Neisser wanted to avoid such a fate this time around.
The lesson here is that, like with anything in else in life, “if you want it, it’s yours for the taking.” And this season, the Ports simply wanted it the most.
And to that I say this: “Thanks for caring!”
The final thing I’d like to mention about the 2011 Promo of the Year voting was that five of the 10 promotions nominated in the “Giveaway of the Year” category (including the Braden Bobblebelly) were created by NYC-based Coyote Promotions.
That could be a coincidence, but it seems to me that when teams venture into uncharted bobble-waters they are more apt to go with Coyote. And such items, owing in no small part to their originality, are more apt to be nominated for post-season accolades. Agree? Disagree?
And speaking of post-season accolades, this blog is done with ’em. Congrats once again to the Ports’ for emerging victorious, and thanks to everyone who took the time to vote.
Another heroic bout with video uploading has resulted in a new series of Orlando interviews, once again featuring individuals you’d be unlikely to see elsewhere. First up is Marc Simone of Coyote Promotions, showing off some of his latest innovations.
Finally, creative fans will have the chance to create a brave new world of kaleidoscopically-colored racing meat products!
Next up is a discussion with Doug Verb of Action Sports America, makers of the “World’s Largest Jersey” (the Garden State might take issue with that claim, but that’s neither here nor there).
And, switching up the pace, here’s an interview with job-seeking pitcher Scot Drucker. I featured Scot in a story that ran on MiLB.com last month, and enjoyed meeting him in person. It’s not often that players attend the Winter Meetings, but Drucker figured it would be a good chance to stump for his own cause.
And since this interview was conducted, Drucker has indeed found his “next step.” He announced the following bit of news on his Twitter account yesterday: “Viva las Mexico, finalizing winterball details to play in Mexico. More details to follow”
This will do it for me when it comes to Winter Meetings content. For those keeping score at home (anybody?) I wrote four blog posts and three articles in unsunny Orlando.. Click HERE for the most recent MiLB.com piece, which includes links to all the previous coverage.
I’ll be back on Monday with a recap of all that I missed while I was gone. But, for now — it’s Gratuitous Video Friday! Since I’m feeling indulgent, here’s the trailer for a movie I “starred” in at the age of 17.
There’s a lot more where that came from.
For confidential reasons related to my health and safety, I was forced to remain coy about where I spent my time from Sunday-Thursday. But now that I am back within the warm and comforting embrace of New York City, I can tell you that I was in Las Vegas in order to attend the Baseball Winter Meetings.
While the Winter Meetings of the popular imagination revolve around wheeling and dealing at the Major League level, in reality this is just a small portion of everything that goes on. The Minor Leagues are very well represented as well, and of course it is the Minors that are of interest to me.
Last year, I wrote a comprehensive Winter Meetings journal. This year, in the interest of brevity and also in the interest of retaining my readership, I will condense this coverage into capsule form.
Monday — Spent the majority of the day at the annual Bob Freitas Business Seminar, in which select Minor League front office members and other industry luminaries shared their expertise. For my money (if I had in fact paid to attend), the highlight of the seminar was the afternoon roundtable discussions. The roundtables were divided into three 1/2 hour sessions, but there were 14 presenters overall. Therefore, it was imperative to choose wisely.
First, I watched Rob Hackash of the Reading Phillies speak about “Sparking Media Coverage From the Dead of Winter On”. The focus of this was largely on the R-Phils’ Valentines Day promotion, in which mascot Screwball delivers flowers and game tickets to lucky ladies throughout the region. This was followed by Casey and Jason of Plan B Branding, who enthusiastically delivered an idea round-up entitled “So a shark, a groundskeeper, and a used car salesman walk into bar…” I can’t recall the punchline to this set-up, but in my mind it involved the shark needing CPR from the used car salesman. Either way, the title effectively conveyed Plan B’s knack at utilizing orchestrated chaos for fun and profit at the Minor League level. Finally, I watched Scott Carter (accomplished marketer and dancer for the Fresno Grizzlies) speak about “Repeat Customers: The Cheap and Easy Success Strategy.” Essentially, Carter laid out a series of objectives geared toward transforming the casual ballpark visitor into a bona-fide super fan. (step one: book Billy Zabka).
Monday evening was filled with the usual Vegas hi-jinx, such as watching “Cash Cab” in the hotel room and going to bed early.
Tuesday: On the professional level, most of my day was spent traversing the labrynthian corridors of the mammoth Baseball Trade Show. As someone who writes about promotions year-round, I always enjoying seeing what new giveaway items are being peddled by the various vendors in attendance. My favorite this year was the flipbooks being offered by Coyote Promotions, in which teams can have their memorable moments immortalized through the magic of self-propelled fast-moving still photography.
But, the trade show is exhausting. In addition to constantly being on one’s feet, there is the nagging feeling of being eyed up by vendors as they decide whether or not to launch into a sales pitch. I’m probably not worth talking to, unless someone is interested in getting a plug on one of the internet’s finest Minor League business blogs. On second thought, this definitely makes me worth talking to. I wield influence like a caveman wields a club.
Tuesday night I took a bus three miles east on Tropicana to the Pinball Hall of Fame. 220 machines from all eras of pinball history, and all in excellent condition. This place is a labor of love, and an absolute must for anyone who enjoys pinball. I, obviously, love pinball. In fact, email me at any time in order to talk about pinball.
Wednesday — Early in the afternoon I spoke with Minor League President Pat O’Conner on his plans for 2009. This conversation was then deftly combined with select quotes from O’Conner’s Opening Session speech on Monday, and turned into this journalistic masterwork. On Wednesday evening, I had the pleasure of attending the Minor League gala at the Pure Nightclub. The invitation called for “upscale club attire”, and it was quite a spectacle indeed to see each attendee’s interpretation of these dress specifications (khakis and an untucked and wrinkled collared shirt seemed to be the general consensus). This event, which likely resulted in the most disparate male to female ratio in the history of Pure Nightclub, was nonetheless a good time and a great networking opportunity.
Acting on a tip from someone who knows about such things, I ended the evening at the Peppermill Lounge. This place was great, especially in contrast to the faux-opulence and barely disguised customer contempt that characterizes so many other businesses on the Las Vegas strip. Enjoying a cigar and a double bloody mary while sitting around a flaming pool (!) was the perfect ending to the Vegas experience.
So, in summary, when in Vegas visit the Pinball Hall of Fame and the Peppermill Lounge. Oh, and “Slots A Fun” has $2 blackjack at all times. That’s about all I can help you out with.
Addendum: I must say that, throughout the week, I was surprised by the number of people who referenced this blog as the primary reason they know who I am. So, if you know me, get in contact with me. Or, if you don’t know me, still get in contact. This blog is a two-way street, and the more anecdotes, photos, and news items that get sent my way, then the better the content. Upwards and onwards toward world domination!
Incidentally, this blog ranked #49 among MLB Pro Blogs in the number of visitors from Opening Day to the present. While it means a lot to me have beaten my long-time blogging nemesis Torii Hunter, there is still a long ways to go. Please, keep spreading the word…