Tagged: Four-Day Frenzy

StormChasers’ Four Day Frenzy: Night Three

The Omaha Storm Chasers’ “Four Day Frenzy,” in which the front office staff combined to work 84 straight hours at Werner Park, took place from Monday through Thursday of this week. Throughout the week, StormChasers staffers chronicled their collective “Four Day Frenzy” experience in the form of journal entries on this blog. This is the fifth installment; to read all of the journal entries, click HERE.

Four_Day_Frenzy_ARTICLEToday’s post, covering the Frenzy’s third and final overnight shift (February 17-18), comes courtesy of media relations and website manager Andrew Green.  

Well, this was it. The night I was most anxious about, the so-called “graveyard” shift. At least I can say I’ve had some experience pulling all-nighters: college (of course), a Midnight Madness game several years ago and even the night before Opening Day last year (a game that was rained out, because of course). So I felt up for the challenge. I also considered it a “Spring Training” of sorts for myself, in preparation for the long hours that come with the Minor League Baseball season.

We got started promptly at 9 p.m., working to finish stuffing the remaining full-season ticket packages. An eclectic mix of music was played throughout the evening, ranging from Bone Thugz ‘N’ Harmony to Creedence Clearwater Revival [Editorial note: CCR is the greatest American rock band of all time.] So, clearly, all over the spectrum. We also discussed movies, referencing many of Will Ferrell’s cinematic masterpieces in the process. At one point “Dust In The Wind” came on the Bluetooth speaker and we all thought of  “Blue” Pulaski.

I wish I could say stuffing tickets was a very easy, pleasant experience. However, the dreaded (and painful) paper cuts began to (literally) cut into my work. I’m what you would call a “gamer,” however, and this is the Four Day Frenzy, so there was absolutely NO WAY I was going to let these paper cuts keep me from accomplishing my task. I “played through” my injuries, as tough as they were at times, to help knock out the remaining full-season ticket boxes.

But we were not done there, however, we still had plenty of half-season and mini-plan ticket boxes to stuff and prep. Once again, there was no way I was going to let these paper cuts get in my way. In the words of the great Shane Falco: “Pain heals. Chicks dig scars. Glory…lasts forever”.

We pressed on and finally reached the epic moment that was the final mini-plan package. As I sealed my last envelope I raised my arms to the sky and even let out a “WOO!”…and proceeded to get dunked on by ticket sales executive Andy Baker. He slammed a foam ball into a mini-basketball hoop held above me by senior group sales executive Ryan Worthen. I’ll have to plan my revenge on them soon…

The final task of the evening was filling the Storm Trackers packages, which were completed as our shift came to an end.

Millions around the Midwest were probably waking up around that point, many of whom had one thing on their minds: Today’s the day. Royals pitchers and catchers report to Spring Training TODAY!

benjamin.hill@mlb.com

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StormChasers’ Four Day Frenzy: Day Three

The Omaha Storm Chasers’ “Four Day Frenzy,” in which the front office staff combined to work 84 straight hours at Werner Park, took place from Monday through Thursday of this week. Throughout the week, StormChasers staffers chronicled their collective “Four Day Frenzy” experience in the form of journal entries on this blog. This is the fourth installment; to read all of the journal entries, click HERE.

Four_Day_Frenzy_ARTICLEThis post, written by StormChasers multimedia producer Cody Allen, covers Day Three of the Four Day Frenzy. Or, if you want to get technical, hours 48 through 58. 

Hour 48: The sun breaks over Werner Park and it is now Day Three of our Four Day Frenzy — Community Day. As I walk through the back door of our front office I’m greeted by the faint sound of coffee being brewed, as I prepare myself for the trip around Omaha that I would soon be beginning.

Hours 49-51: Martin Luther King Jr. Elementary, my first stop of the day. I arrive at the school early, find a parking spot at the end of the lot and proceed to close my eyes for as long as I can. Now, some might think that a 23-year-old man trying to take a nap in his car at an elementary school would be frowned upon. But, for me, after less than five hours of sleep from the night before, I was willing to take my chances.

After failing to gain any extra Zs in my car, I was joined at King Elementary by [team president] Martie [Cordaro] and [community relations manager] Megan [Burdek]. We were ushered to a kindergarten class room and, after waving his wooden bat at the kids, Martie finally settled down and read the children a few stories about baseball.

Hours 52-54: After leaving King Elementary we were quickly on to our second destination of the day: the Open Door Mission. After spending a good amount of time getting lost on the way, I finally found my way to the Open Door Mission’s kitchen. Upon entering, I noticed four Storm Chasers hats (belonging to Martie, Megan, group sales executive Alex Jerden and special events coordinator Shawn Fitzpatrick) as well as a Pittsburgh Steelers jersey (belonging to a Pittsburgh Steelers fan). After scooping up some potatoes and pasta and snapping a few pictures, it was on to our third and final stop: The Ronald McDonald House.

Hour 55: BREAK TIME!!! Before heading out to the Ronald McDonald House it was time to fill up on gas and food. All in all this hour was pretty uneventful. However, to keep with my formatting, I didn’t want anyone to call me out for skipping Hour 55.

Hours 56-58: On my way to the Ronald McDonald House I only got slightly lost, so by the end of the day things seemed to be looking up for old Cody Allen. Once again I was joined by the great Megan Burdek and the head chef for the evening, Jason “Vito” Kinney. We immediately got put to work preparing Baked Lasagna Roll-Ups. Personally I’m more of a fan of Fruit Roll-Ups but I can always go for some Italian food.

Once all the components of the meal were prepped we created an assembly line of noodles, ricotta filling and sauce to begin the roll-up process. Midway through the pasta assembly we gained a few extra helping hands from the full Cordaro clan. Before we knew it, dinner was being served and all that was left to do was wash the dishes and wrap up the leftovers.

RECAP: In all honesty, today was truly a rewarding day. There were times today when I felt joy — like revisiting kindergarten life for a few hours, or helping prepare food for those who don’t have the time or resources. There were also times today when I was humbled, thinking about those who were less fortunate than myself, who struggle to find their next meal. But the one feeling that stayed with me throughout the day was thankfulness.

Not only was I thankful for the things I have in my life, and the things I sometimes take for granted, but I was also thankful for the people who help those less fortunate on a daily basis. For them, every day is Community Day.

More Four Day Frenzy posts are forthcoming. Until then, I remain:

benjamin.hill@mlb.com

twitter.com/bensbiz

instagram.com/thebensbiz

Storm Chasers’ Four Day Frenzy: Night Two

The Omaha Storm Chasers’ “Four Day Frenzy,” in which the front-office staff is combining to work 84 straight hours at its Werner Park home, is taking place now. Throughout the week, the Storm Chasers’ front office will be chronicling its collective “Four Day Frenzy” experience. This is the second installment; to read all of the journal entries, click HERE.

Four_Day_Frenzy_ARTICLEThis post, the second of the day, covers the overnight shift as Feb. 16 gave way to the 17th. It was written by Adam McLaughlin, the Storm Chasers’ social media and creative manager. 

We did it. Our group set a Werner Park Four Day Frenzy record by stuffing a total of 93 ticket boxes during our overnight shift, besting the previous record of 86 that was set … the previous night.

It took a few hours, but I personally consumed two Valentino’s pizza slices and two Mountain Dew Kickstarts. Most everyone in the group had at least one coffee, Red Bull and 5-Hour Energy to keep them going through the night and on into the morning.

Early in the night, some of us shot a new “This is SC” commercial in the style of “This is SportsCenter.” It featured our mascots, Stormy and Casey, “prank calling” our ticket operations manager, Zach Daw. With great work from multimedia producer Cody Allen, we were able to get that out the same night, and it seems to have been received well.

The commercial:

At 1: 45 a.m., we offered a free pair of tickets to our followers on Twitter, available to the first person to stop by the ballpark.

We received quite a few interested parties, which was surprising given that it was 2 a.m. on a Tuesday night. About an hour later, one Joshua Gear arrived and claimed his prize. #StirUptheStorm.

Ticket Giveaway Winner

Ticket operations manager Zach Daw, awarding free tickets to night owl Joshua Gear

Another big highlight from the night: #4DayFrenzy became a “Top Local Trend” on Twitter! This is great news for us, unless there is another Four Day Frenzy event going on in Omaha that we are not aware of.

Top Local Trend Twitter

As the sun began to rise and our shift entered the final stages, it dawned [pun intended?] on all of us that there were now only 50 days until Opening Day at Werner Park. It sounds like plenty of time, but it will surely go by fast and there is still a lot left to do to ensure a successful season. Before you know it, baseball will be back.

Check in throughout the week for more Storm Chasers’ Four Day Frenzy updates. Until then, I remain: 

benjamin.hill@mlb.com

twitter.com/bensbiz

instagram.com/thebensbiz

Storm Chasers’ Four Day Frenzy: Day Two

The Omaha Storm Chasers’ “Four Day Frenzy,” in which the front office staff is combining to work 84 straight hours at their home of Werner Park, is taking place now. Throughout the week, the Storm Chasers’ front office will be chronicling their collective “Four Day Frenzy” experience. This is the second installment; to read all of the journal entries click HERE.

Four_Day_Frenzy_ARTICLEToday’s post, covering the events of February 16th through 10 p.m., comes courtesy of ticket sales executive Andy Baker and senior group sales executive Ryan Worthen. 

Andy: Wow. It is hour 37 of the 84-hour 4-Day Frenzy extravaganza. Ryan and I are “reporting” to you after our Tallboy Tuesday trivia night inside the VIP Club. Everyone seemed to be enjoying themselves. The new $5 Tallboy Cans were a hit and I’m looking forward to Tuesday Nights at Werner Park this season. I haven’t been with the Storm Chasers for very long, and when I was first told about this event I thought it was insane. Going through it, though, it’s definitely sick.

Ryan: I was in the first full staff meeting where the subject of Frenzy came up. I honestly don’t remember my initial reaction, but I guess nothing shocks me anymore. Perhaps my old age began creeping up on me these past few seasons.

Andy: Tuesday started as a normal day for me. I was on the phone, visiting with folks interested in learning more about this season’s ticket opportunities. The group that was stuffing tickets overnight on Monday came in at 4 p.m. and participated in a four-hour promotion informing fans about a special one-day only ticket package promotion. They could receive a free gift by signing up today.

Ryan: We should mention that tonight’s “Graveyard Shift” is trickling in now. They will stuff thousands of ticket envelopes and boxes until seven in the morning. Last night the group totaled 108 boxes. Not sure that tonight’s crew has it in them, as a few of them are first timers.

Andy: I’ll be one of those rookies, but I’m not on the overnight shift until tomorrow. I’m still new to the MiLB game, and learning things every day.

Ryan: I know one thing you learned today.

Andy: Yeah, so tonight’s event was held in the VIP Club. The trivia teams were enjoying the new drink specials, etc., and hot dogs and brats were also sold. Then one young member of the staff (who was called out for being born before 1991), acting under some misguided assumption, brought out chips and salsa as a surprise dish. To be fair, we both partook and wanted the chips for ourselves. However, chips and salsa in a full bar never go unnoticed. Indeed, the entire VIP Club ended up wanting to taste some of the chips and salsa. It was a huge hit out of nowhere.

Ryan: We ran out of chips.

Andy: Lesson learned. The trivia came to a good finish, with the eventual second-place team coming back from the bottom of the standings. Congrats to “A View from the Box Seats”.

Ryan: Random questions were also featured, which gave everyone present a good challenge and, at times, a good laugh. There were quite a few teams present, and all of the attendees gave the club a season-like atmosphere.

Trivia bros

Trivia bros

Andy: Both of us were security for the event, fancy earpieces and all (like the Secret Service, but different]). We were doing simple things, such as making sure that contestants didn’t use their phones and making sure that they got their money’s worth in food and drink the whole night. On that note, it is our time to wrap up our evening shift. We are going to try to be up by 8 a.m., in anticipation of our 9 p.m. to 7 a.m. graveyard shift Wednesday night.

Ryan: I’ll be in bed by 11.

Andy: Pray for us, and Go Chasers!

Check in throughout the week for more Storm Chasers’ Four Day Frenzy updates. Until then, I remain: 

benjamin.hill@mlb.com

twitter.com/bensbiz

instagram.com/thebensbiz

Storm Chasers’ Four Day Frenzy: Day One

Only in Minor League Baseball. 

That five-word phrase applies to a lot of the strange things that go on in the industry, and it definitely applies to what the Omaha Storm Chasers are up to this week. “Four Day Frenzy” is taking place now, during which the front office staff is combining to work 84 straight hours at their home of Werner Park (located in the Omaha suburb of Papillion).

Four_Day_Frenzy_ARTICLE

The 84-consecutive hours of work is — what else? — an homage to the .384 average posted by Storm Chasers outfielder Jose Martinez in 2015 (a modern-day Pacific Coast League record). It is also a way for the Storm Chasers (a long-time affiliate of the defending World Champion Kansas City Royals) to capitalize on the excitement surrounding the imminent start of  Spring Training.

The Storm Chasers’ front office has agreed to keep a journal chronicling their collective “Four Day Frenzy” experience, which may very well be a chronicle of their collective descent into madness. Time will tell.

This, the first installment, is courtesy of director of marketing and communications Rob Sternberg. 

Four Day Frenzy: February 15. Day Shift

It’s just before 9 p.m. in the suburbs of Omaha, and the first “overnight team” rolls into the ballpark to chants of “Four Day Frenzy! Four Day Frenzy!” Alex Jerden and Brandon Simmons from our group sales department were on their way in, while mascot coordinator Taylor Edmonds was on his way home. Taylor joined in this impromptu rally cry, along with a few other exhausted staff members. Even after a long day, the enthusiasm was contagious, and for a moment I considered heading back in and joining the first of the three overnight teams. They will be reporting to the Werner Park ticket office to stuff 2016 Storm Tracker Boxes (for 72-game package holders) with tickets and parking passes until 7 a.m.

It is moments like these when I think of how incredible it is to be part of a Minor League Baseball staff. It’s an environment that instills an unmatched work ethic from sports marketers on any level. It’s a platform where you can take an offhand idea, like we did a few months ago, and build a four-day event in the middle of February that garners camaraderie and momentum that will carry our organization through these last dog days of winter and through Opening Day.

That said, in the middle of all that fun, my moment of night shift enthusiasm somehow subsided. There will be other opportunities to join in over the next three days, as each night a different team clocks in. The game we promote is a marathon, not a sprint, and we’ve still got over 70 hours to go.

The “Four Day Frenzy” that inspired the impromptu parking lot chants includes the overnight shifts as well as a multitude of daytime promotions and events at Werner Park. The frenzy will last until Thursday at 8 p.m.; the 84-hour total pays homage to the record-setting .384 batting average of Storm Chasers Outfielder Jose Martinez in 2015. Each day highlights some of the value promotions at Werner Park, including Wiener Wednesday (25-cent full-sized Hebrew National Hot Dogs), Thirsty Thursday and the all-new Tallboy Tuesday.

There are also events like today’s Gameday Staff Job Fair, which featured a celebrity drop-in by Storm Chasers Skipper Brian Poldberg. Over the next three days, Trivia Night, Senior Bingo and a Spring Training Skills Competition for kids ages 5-12 headline the promotions.

4DF Day 1 (2)

A job seeker at the Job Fair

Wednesday will feature the Storm Chasers staff participating in community relations activities like serving lunch at the Open Door Mission and dinner at the Ronald McDonald House. Storm Chasers fearless leader, president Martie Cordaro, will also be reading at a number of elementary schools in the morning.

Day one was a success. The building is still standing, at least as of this writing. We welcomed in a record number of applicants to our annual Job Fair. Our media relations manager Andrew Green scheduled front office staffers to meet with at least five local media outlets interested in seeing what this madness is all about. The Storm Front team store filled up with with fans capitalizing on dynamically priced gear. And the Werner Park ticket office officially welcomed in a still untotaled number of new 2016 Ticket Package holders, who were inspired by the storm that’s been stirred up thus far.

We’ll look to keep the ball rolling through the night and into tomorrow. The social media baton will be passed around as we continue through the week. Follow the updates, posts, tweets, and snaps to see if, and how, we’re surviving.

#StirUptheStorm

Check in throughout the week for more Storm Chasers’ Four Day Frenzy updates. Until then, I remain: 

benjamin.hill@mlb.com

twitter.com/bensbiz

instagram.com/thebensbiz