I, like many people who work in the sports industry, visit Joe Favorito’s “Sports Marketing and PR Roundup” blog on a daily basis. Joe is a veteran of this business, and his ability to find interesting stories and provide insightful analysis is unparalleled.
So when he got in touch and asked me to help spread the word on a project he is working on, I was more than happy to oblige. Specifically, Joe is helping the IBAF (International Baseball Federation) and USA Baseball in their campaign to once again make baseball an Olympic sport. More broadly, these entities are attempting to increase baseball awareness on a global scale.
Hey! Minor League folks! You can help with this. Says Joe:
“What do we want from all of you? Nothing other than to offer some
extra hands, eyes and ears and to help you tell your stories globally. The global aspect of the sport on all levels continues to grow, and
the upcoming WBC will help be another platform, especially here in
Our goal is to continue to supply and collect information
on a global scale, like FIFA does for soccer and FIBA does for hoops, and to
assist and find stories and collect data on a global basis that media and
all involved in baseball may be able to use.
Therefore if you
come across some great stories of guys you may have (from announcers to
trainers to scouts and coaches to players) that we can help tell anywhere, or
from particular countries that we can aggregate, please let us know. We
would love to find things like “Which organization is the most international”
so maybe there are facts and figures that you come across that may help. No
bit of information is too small, no story too trivial.
We are hoping
that the aggregate info we can collect may also help all of you in your daily
quest for more media coverage, sponsors and selling tickets as well, so if
you would like us to share info that we collect that can help you just
If YOU have any info to share, contact Joe — email@example.com
And if YOU would like to tout one of your sports biz-related projects, then email me at firstname.lastname@example.org I’m generally quite accommodating.
Now that I have promoted someone else’s project, let me know transition to the far more familiar task of promoting myself. My latest “Perspectives” piece is on MiLB.com. Please give it a read, and get in touch if you know of any ballpark regulars I could profile down the line.
Finally, this blog is currently sitting at #25 in MLBlogs’ Pro Category. This is all well and good, but there is much room for improvement. This thing is a powder keg, just waiting to explode. If only I could find a lighter, or at least a dry matchbook.
For while Al and his likeminded cronies are merely talking about should be done, others are out there doing it. And the most innovative of these individuals is undoubtedly Abner, the mascot of the New York Penn League’s Auburn Doubledays.
You see, when it comes to combating the scourge of global warming, Abner has a Plan. With the help of the Doubledays’ front office, this three-pronged initiative was put into action on September 1. Here’s a write-up of this momentous event, from my final “Promotion Preview” column of the season:
“First, 150 pinwheels will be given away, in order to harness the energy
of the wind. Then, the club will offer baked beans at the concession
stand, in order to increase natural gas output. Finally, ‘human-hydro
power’ will be utilized when the team’s staff leads fans in the wave.
From the club’s press release: ‘The wind created by the standing and
sitting of the fans will make the pinwheels handed out earlier spin and
then a renewable energy system will be created.'”
Doubledays GM Carl Gutelius reports that Abner’s Plan was “a complete success”, and has been kind enough to provide the vast Ben’s Biz Blog readership with several photos of this groundbreaking promotion.
Here, Abner investigates a heretofore overlooked source of natural gas: The Umpire.
Meanwhile, members of the Doubledays’ “Green Team” made sure that the pinwheels were strategically positioned in order to receive the maximum amount of “human-hydro power.”
And, in order to save gasoline, the Doubledays’ “Rally Tractor” was replaced with a Radio Flyer: