In January of 2014, I wrote an MiLB.com article about David “The Number Tamer” Kronheim, a Queens-based “freelance advertising copywriter and marketing research analyst” who annually produces hyper-detailed (and deeply informative) baseball attendance reports. In conjunction with that article, Kronheim contributed a guest post to this blog in which he further elaborated on his methods.
Another year has come and gone, which means that it’s once again time to check in with Kronheim. In this, his most recent guest post, he elaborates on 2014’s biggest attendance gains throughout Minor League Baseball and the common factor which united them all. Unruly digits beware, the Number Tamer is on the case!
New Cities and New Ballparks Had Big Attendance Increases in the Minor Leagues in 2014
By David Kronheim – Numbertamer.com
The big attendance story in 2014 for the affiliated leagues of Minor League Baseball was the huge increases posted by three teams that moved to new cities or new ballparks.
A Mexican League team moved from Minatitlan to Tijuana. Attendance in Tijuana was 419,169 in 2014, up 298,658 from the 120,511 that this team drew in Minatitlan in 2013.
El Paso opened a great new ballpark, and a Pacific Coast League team moved there from Tucson, where it had drawn 200,077 in 2013. In 2014, the El Paso Chihuahuas attracted 560,997, an increase of 360,920.
The biggest attendance increase in 2014 for any Major League or Minor League Baseball team was by the Charlotte Knights of the International League. They moved from the suburb of Fort Mill, South Carolina to a magnificent new, mass transit-accessible ballpark in the uptown section of Charlotte.
The Knights led Minor League Baseball in total attendance in 2014, drawing 687,715. Their previous high was 403,029, in 1993. The 2014 total was the third best ever by an International League team. Average attendance per date in Charlotte was 9,686, tops among all United States Minor League teams.
In 2013, in Fort Mill, the Knights drew 254,834. Attendance at the new ballpark in 2014 was up 432,881. This was the third-highest increase in Minor League history for a team that moved from one ballpark to another in the same geographic market. Buffalo had a 650,891 increase when they moved into a new park in 1988. Memphis posted a 462,512 gain in 2000, the year they relocated from Tim McCarver Memorial Stadium. (Tim McCarver says that the ‘Memorial’ part of that stadium’s name was in memory of his throwing arm.)
Tijuana, El Paso and Charlotte had a combined 2014 attendance increase of 1,092,459. Such huge growth by teams moving to new markets and/or new ballparks has not been unusual in recent decades within the Minor Leagues.
Much of the tremendous growth in Minor League Baseball attendance since the late 1970s has been the result of so many markets opening new ballparks, either for a team they already have or to attract a new team. Here are some examples:
The first of a new era of Minor League ballparks was Cooper Stadium in Columbus, Ohio. In 1977, the Clippers moved there from Memphis, and attendance increased from 364,278 to 457,251. From 1953 through 1976 only one U.S. team, Hawaii in 1970, had drawn that well. In 1979, Columbus drew 599,544, the highest Minor League total since the San Francisco Seals of the Pacific Coast League drew 606,563 in 1948.
Columbus got a new park in 2009 and continues to be one of the best draws in the Minors. In 2014, the Clippers drew 628,980. It was the fifth time in the last six years that the Clippers topped 600,000, and the 28th time in 36 seasons that they drew above 500,000.
In 1982, a team moved from Springfield, Illinois to Louisville and began to shatter attendance records. The 1982 Louisville club drew 868,418, breaking the then-Minor League record of 670,563 by the 1946 San Francisco Seals.
Louisville’s gain of 747,881 from the 120,537 that the franchise drew in Springfield in 1981 is still the biggest year-to-year attendance increase in Minor League history. In 1983, Louisville became the first Minor League team to draw one million, averaging 16,191 per date. That year, Louisville outdrew three Major League teams (Cleveland, Minnesota and Seattle) in total attendance, and those teams plus Cincinnati and the New York Mets in average per date.
Louisville has now topped 560,000 for 15 straight seasons. The Bats have drawn better than 500,000 in 29 seasons, more often than any other team.
As noted earlier, the Buffalo Bisons had a 650,891 increase in 1988 when they moved to Pilot Field (now Coca Cola Field). The Bisons had drawn 495,760 in 1987 at War Memorial Stadium, which was quite an accomplishment. The old park had been home to the Buffalo Bills until 1973, and was where the acclaimed baseball film The Natural was shot. But this facility had seen better days.
Pilot Field was the prototype for all the retro-minded ballparks that have been built since then. It was designed with Major League expansion in mind, and the fans in western New York certainly made the effort to convince MLB to give them a team. In 1988 the Bisons drew a Minor League record 1,146,651 fans. They went on to top the one million each season through 1993, led by 1991’s total of 1,188,972 (1,240,951 including post-season games). No team has reached a million since 1993, but, through 2014, attendance in Buffalo has been above 500,000 in a record-setting 27 straight seasons.
In 1994, Salt Lake City got a Pacific Coast League team from Portland, Oregon. Attendance rose 527,214.
Starting in the 1990s, teams from some of the lower classifications posted huge gains as a result of relocation. In the Class A Midwest League, the 1994 move of Waterloo to West Michigan (near Grand Rapids) resulted in a gain of 423,883. Also in the Midwest League, in 1996, the Lansing Lugnuts drew 498,858 above their 1995 attendance figures in Springfield, Illinois.
In 2000, five teams playing in brand-new ballparks had a combined increase of 2,486,321 over what those franchises drew in 1999. Louisville opened a new park, and their attendance rose 324,444. A new park in Memphis resulted in a gain of 462,512. Sacramento drew 861,808, a then-record high for a Pacific Coast League team, and 620,347 above what the franchise had attracted in Vancouver in 1999. Round Rock, then in the Texas League, drew a Double-A record of 660,110 (up 560,870 from what the team drew in Jackson, Mississippi in 1999).
In 2000, Dayton drew 581,853, then the highest-ever in Class A. This was a gain of 518,148 from their 1999 totals in Rockford, Illinois. The Dayton Dragons have been an incredible success story, topping 570,000 every year, and they now have the 15 highest attendance totals ever in Class A. They’ve sold out all 1,051 home dates that they’ve played, including playoffs and two league All-Star games. This is the longest sellout streak in North American pro sports history! The Boston Red Sox, whose sellout streak covered 794 regular season and 26 postseason dates, hold the Major League (in any sport) sellout streak record.
There have been more huge attendance increases posted since 2000. In the Class A South Atlantic League in 2001, Lakewood and Lexington each drew more than 420,000 above the 2000 attendance totals they had posted in Cape Fear and Kissimmee. respectively.
The top short-season team increase took place in 2001. The Brooklyn Cyclones drew 289,381, which was then the highest attendance ever by a short-season team. The gain was 250,719 above what they had attracted while playing in Queens in 2000. The Cyclones compete in a location unlike any other in pro baseball. MCU Park is right off of the famed boardwalk at Coney Island, overlooking the Atlantic Ocean and the amusement rides. Brooklyn has led all short-season teams in attendance every year, topped by a record-high 317,124 total — and 8,345 average per date — in 2002. Throughout their history, Brooklyn has achieved a higher average per date than nearly all teams below the Class AAA level.
Honors for the best gain since 2000 go to Frisco of the Texas League. In 2003, the RoughRiders drew 666,977 — 642,408 more than the team they replaced drew in Shreveport in 2002.
Tijuana, which had a big gain with a new team in 2014, also got a new team in 2004. They drew 474,573 more fans than the Dos Laredos club they had replaced. The team left Tijuana after the 2008 season.
Also in 2008, the Lehigh Valley IronPigs (Allentown, Pennsylvania) reached 602,033 in their inaugural season. This marked a 475,139 increase from the total of 126,894 the franchise drew in Ottawa in 2007. (This club’s name comes from the term ‘pig iron,’ which is used to make steel.) The IronPigs are the only team to top 600,000 in each of the past 7 years. Their ballpark seats 8,089, making it one of the smallest Triple-A parks. In the team’s seven seasons, attendance has exceeded the seating capacity of the ballpark 392 times in 491 dates (including the postseason). They’ve sold out all seats, lawn seating and standing room in 132 of those dates.
More new ballpark-related increases may come to Minor League Baseball in 2015. Biloxi, Mississippi gets a Southern League team, the Shuckers, who moved from Huntsville, Alabama. A short-season New York-Penn League team relocated from Jamestown, New York, to Morgantown, West Virginia, where it will share a new ballpark with West Virginia University. The Nashville Sounds open First Tennessee Park, which, just like the old park, will have a guitar-shaped scoreboard in recognition of Nashville’s role as the ‘Music City.’
You can get much more information about 2014 and historical Minor League and Major League Baseball attendance from my website – numbertamer.com. Just go to the ‘Baseball Reports’ page on the site to get your free downloads of the attendance analysis reports.
Thanks to David Kronheim for once again taking the time to share his expertise. Meanwhile, if YOU have Minor League Baseball-related expertise that you would like to share then please get in touch with me about the possibility of writing a guest post.
Back in April of 2013, a Ben’s Biz Blog reader by the name of Mike Bryan sent me an email that read, in part:
As someone who loves Minor League Baseball and collecting autographs as well as road trips I look forward to your posts. However, I’m disappointed that you are missing out on a great promotion not too far from your NYC location. If you do not have any Memorial Day plans I think you should schedule a trip to Bowie, Maryland and write about about the 1K beer run that [the Baysox] do.
I was unable to make it Bowie for the 2013 1K Beer Run, but invited Michael to write a guest blog post about it if he so desired. He took me up on this offer…eventually. This past May, 13 months after he first got in touch, he sent me a detailed recap of the 2014 version of the event. By this time I was on the road, neck deep in my own ballpark endeavors, and thus unable to find the time to run it here on the blog. But now here we are, in January of 2015, the depths of the offseason, and I finally find myself with the opportunity to post Mike’s Bowie Baysox 1k Beer Run recap.
So here it is, some eight months after he sent it to me and 21 months after he first got in touch. Ben’s Biz Blog — The Pace is Glacial!
May 4th was the first of two Bowie Baysox 1K Beer Runs for the 2014 season. It also happened to be the date for my fiancée’s bridal shower. Since the bridal shower was an all-girls event, I was able to head to Bowie with a couple of friends and my dad to participate in the wonderful 1K Beer Run.
The Baysox began this tradition last year; participants start by the first-base dugout and run, jog or walk around the entire baseball field. After completing the first lap you receive a beer to enjoy on your second lap around the field. However, if you are trying to win the race — which my friends and I were — you do not really enjoy the beer. We are all out of shape from our glory days of high school, so sprinting around an entire baseball field and then chugging a beer is no easy task. After completing your beer and the second lap, you are then handed another beer to enjoy or chug before finishing your final lap around the field. Once you have finished the race you receive your final beer to “enjoy.”
Having already participated in this event in 2013, I decided to employ a different strategy to try and win the run. Since I am not the best beer chugger in the world, I decided to simply shotgun the beers after each lap. Although for about 4-5 seconds I felt terrible, I was able to quickly get back to the running part of the race.
It was a three-horse race throughout the run and my friend Andrew Renison and I were able to pass another participant by the left-field foul pole as we were heading in for the final turn. Once we passed him it was a two-horse race and I was able to edge out a victory right at the finish line. Some may say Andrew let up to let me win, but we will never know.
As the winner of the event I was able to throw out the first pitch. Unfortunately, that did not go so well as I tried to throw it as hard as I could. It landed right in the dirt, and, as Bob Uecker likes to say, it was “just a bit outside.”
Despite the horrific first pitch we were all able to still have a good time at the rest of the game. Bowie won, 8-5, behind home runs by Christian Walker and Dariel Alveraz, two of the Orioles’ better prospects.
During the game we were able to enjoy the wonderful food and beer selections that the Baysox had this season. Over the last couple of years the team has really expanded their craft beer selections, serving local beers such as Loose Cannon and Flying Dog. In addition to the great beer selection, they have a couple of unique food items that we tried out. We had a hot dog stuffed with macaroni cheese and Old Bay seasoning sprinkled on top as well as an Old Bay sausage, which were both phenomenal. Then again, anything with Old Bay on it tastes great.
After lunch and some more beers we moved on to dessert. For our last meal we tried out some S’mores, which were one of the best desserts I have ever had. The best way to describe them is “similar to a S’mores Pop Tart, but better.”
Unfortunately I was not able to defend my title for the next race, on June 21st, since I was on my honeymoon. But I’ll definitely participate again next year and look forward to you visiting Bowie on one of your next road trips as well!
A big thanks to Mike for taking the time to write this guest post. For the record, I did visit Bowie on a 2011 road trip; hopefully I can make it again in 2015.
During the season I write a column called “Crooked Numbers,” which recaps the most absurd and improbable events to have taken place on a Minor League Baseball field over the past month. I enjoy writing it, as it allows me to indulge the quirkier and more obsessive side of my baseball-writing personality. This, in turn, encourages others to get in touch so that they may share their own quirky and obsessive baseball observations.
Which leads me to today’s post, which concerns an email I received from veteran sports announcer Jarrod Wronski in late April but didn’t have the chance to share until now. These emails used the occasion of Albert Pujols’ 500th Major League home run as a launching pad into all sorts of Minor League Baseball ephemera. I think baseball fans possessing a robust quirky and obsessive side — of which there are many — will enjoy this.
With Albert Pujols hitting his 500th home run on April 22, here are some interesting notes in regards to the home run:
Pujols becomes the second Potomac/Prince William franchise player to hit 500 Major League home runs; he did it against the Washington Nationals who are now the affiliate for Potomac. Pujols, who played for Potomac in 2000, joins Barry Bonds (’85) as the other former player to call Woodbridge home before heading to the bigs to hit 500 career home runs.
Bonds/Pujols become just the second pair of Carolina League organization mates to each hit 500 home runs in their Major League career. Jim Thome (1990) and Manny Ramirez (1992) are the others; they played for the Kinston Indians. Now, here’s where it gets interesting: Kinston moved to Zebulon, North Carolina, where the Mudcats began as a Double-A affiliate of the Pittsburgh Pirates. This is the same organization that moved to Woodbridge, becoming the Prince William Pirates, whom Bonds played for.
The only other Class A Advanced team to have more than one former player with 500 or more career home runs is Modesto: Reggie Jackson (1966) and Mark McGwire (1984-85).
Another interesting note regarding these three Class A Advanced teams is that someone actually worked for all three organizations, and did so in consecutive years. That person worked for Modesto in 2002, Carolina in 2003 and Potomac in 2004. All three of those teams went to the playoffs, with Carolina winning the Southern League championship. That person? Me. I was the P. A. announcer/music person/game producer and worked in the front office for Modesto, worked in the front office, emceed and did fill-in P. A. work for Carolina, and worked gameday as the P. A. announcer/music person for Potomac.
Tacoma has had three former players hit 500 or more career home runs: McGwire (1986), Alex Rodriguez (1995 -’96) and Willie McCovey (1960). The Pacific Coast League has had nine different players “start” their careers here and go on to reach the 500 home run milestone.
Here’s a list of other Minor League teams who had more than one player go on to hit 500 Major League home runs:
Minneapolis Millers (American Association): Ted Williams (1938), Willie Mays (1951)
Burlington Indians (Appalachian League): Jim Thome (1990), Manny Ramirez (1991)
Canton-Akron Indians (Eastern League): Jim Thome (1991-’92), Manny Ramirez (1993)
Charlotte Knights (International League): Jim Thome and Manny Ramirez (1993). This marked the ONLY time in Minor League history that two players to hit 500 or more home runs in the Major Leagues played on the same team.
Peoria Chiefs (Midwest League) Raphael Palmeiro (1985) and Albert Pujols (2000)
Tulsa Drillers (Texas League) Frank Robinson (1954) and Sammy Sosa (1989)
Keep in mind that during this research— with the help of Baseball Reference — I used only teams these players played for before gaining two full years of experience in Major League Baseball. The Pujols/Bonds connection is memorable because Bonds played in the first Minor League game that my dad ever took me to. My dad told me about his dad, Bobby Bonds, and we wound up moving close to the field near the end of the game so that I could see Bonds play close up. Then, in 2000, I saw Pujols play for Potomac during a weekend visit to Myrtle Beach. My parents were there on vacation, and the team I was working for at the time (the St. Petersburg Devil Rays) were in a lame-duck season so I used it as a chance to interview with the Pelicans.
So there you have it. Thanks to Wronski for sharing this fascinating information. It’s a little dense, to be sure, but if there’s one thing I know about my readers it’s that they, too, are a little dense. We’re all in this together, so get in touch anytime.
In this, the third of a three part series, Lake County Captains assistant general manager Neil Stein offers a behind-the-scenes look at all that went in to planning August 1’s Cleveland Sports History Night and Major League movie tribute.
Part one is HERE.
Part two is HERE.
Part three, detailing the night of the promotion in question will commence as soon as you transition from this sentence to the next one.
The “Calm” Before the Storm – Planning the Promo of the Year (Part Three)
Friday, August 1
The day we’ve all be waiting for has finally arrived. My day begins with a 7:12 a.m. text message from our groundskeeper, Dan Stricko, telling me that the golf cart was there but that it was too tall for the garage. He also informed me that the first person in line for the Jobu bobblehead arrived at 4:30 a.m.
At 8:30 I went to Bruce Custom Graphics and picked up a banner for our gate with the text “Welcome to Classic Park. One giveaway per person, not per ticket. No stadium exit until all giveaways are distributed.” I also picked up the 6’6” Skipper cutout with removable jersey. The cutout is reminiscent of the Indians owner from Major League, Rachel Phelps, and the cutout Indians Manager Lou Brown gets for the team. He tells the team that there are 32 pieces on the cutout, and he’ll remove one piece of her clothing for each win they get for the remainder of the season.
When I got into work I spoke with Dan Stricko about the golf cart, to see what we might be able to do as a backup plan. We thought about our options: removing the roof, backing it into the players entrance tunnel, leaving it in the corner of the bullpen and, finally, parking it behind the centerfield gate and driving it out from there. (The final option was the one we ended up deciding on.) I also spoke to Dan about the Brandon Weeden promotion we were planning, where we’d have someone in a Weeden jersey get stuck under the oversized American flag in centerfield just like Brandon Weeden did in his NFL debut for the Browns.
I then wrote up a summary of how the Skipper cutout promotion would work. It would cost $10 for a piece of his jersey; each purchase included an oversized Topps Jobu trading card and another prize. Other prizes included tickets to the Pro Football Hall of Fame Game, Ricky Vaughn Topps Cards, and Singing Skipper bobbleheads from 2013 which played part of the song “Burn On” from Randy Newman (the song played at the beginning of Major League).
Next I spoke with promotions manager Drew LaFollete about the in-game promotions and the prizes we’d be awarding. We had Ricky Vaughn bobbleheads (thank you Cleveland Indians) for the five fans who got the Red Tag under their seat, full packs of Topps Major League trading cards for in-game promotion winners, Bubba Q’s barbecue sauce for any RBI, and Bubba Q’s gift cards for home runs hit by a Captains player.
I returned to my desk to take care of a few last minute details. These included ticket requests from celebrities, finding graphics for the Bubba Q’s promotion and locating a logo for the Baker Vehicle pitching change promotion.
While doing this I was looking at the Crisco, Vaseline and Vagisil sitting on my desk and had an idea. Could we put all those substances, plus jalapenos, on a tray and offer them to Chelcie Ross when he threw out his first pitch? I found a serving tray and put together a platter of substances from which he could choose for his pitch.
By now, Billy Herron, a college student who has helped us a few times this year, showed up to assist with our celebrities and VIP event. I explained everything to him so that he’d be up to speed as he was helping get the celebrities into the ballpark and to the VIP tables.
It was now 4:45 p.m., so we started moving the bobbleheads out of storage to the gates. I took the boxes that we needed for the VIP event and the rest were to be placed evenly at the gates. We ordered extra giveaways (over and above the 1,500 at the gates) for our season ticket holders who have “guaranteed giveaways” as part of their package. Those boxes were set aside.
At 5 p.m. the gates opened for the 200 people who purchased a Jobu VIP package. I checked them in, as several members of our ownership group helped pass out the bobbleheads. After I got through the initial rush of fans, I noticed that there didn’t seem to be as many boxes at the gates as I was used to seeing. I asked an intern to watch the table for me while I checked storage. Sure enough I found 30 more boxes of bobbleheads that had not made their way to the gates. We only had 10 minutes before gates opened for season ticket holders so I made a plea over our radios for anyone available to get the boxes to the gates. In two minutes the task was done, but it was a panic attack nonetheless.
At 5:45 p.m. season ticket holders began entering and cleared out in about 10 minutes. A couple of last minute stragglers came through in the final five minutes before the gates opened to the public.
At 6 p.m. I wrapped up the VIP early entry and prepared to open gates to the public. The playing of “Burn On” by Randy Newman signaled the opening of the gates. A mere 15 minutes later, the 1500 bobbleheads were gone. In somewhat of a surprise, we didn’t have any issues at the gates with people trying to get more than one bobblehead. An always stressful moment during giveaway nights is when we’re down to the final box. One fan is ultimately going to be number 1,500 and get the giveaway, and the next person will be number 1,501 and kick themselves for not getting in line two minutes sooner. Stadium operations manager Josh Porter drew the short straw and had the final box of bobbleheads. Down to three bobbleheads, he literally held them over his head as fans were pouring in and the next three people who got to him went home with the final Jobu bobbleheads of the night.
Two months earlier, when the national media first picked up on the Jobu giveaway, we knew the demand for Jobu was going to be at an all-time high. Fans were traveling to our ballpark from 23 states and Canada, so we came up with a plan for fans who really wanted a bobblehead but weren’t one of the first 1,500 through the gates. We put together a Jobu seven-game ticket package that would be good for any August game or April 2015 game. The plan was priced the same as our normal seven-game plan — $60 each — and fans who bought a package would get a free Jobu bobblehead at a later date. We planned on placing a re-order for these fans the following week. We had 3,000 postcards printed describing this offer and handed them out once the bobbleheads were gone. Fans wanting this package had to purchase them that night and our ticket department processed the orders on the spot. At the end of the night we had sold nearly 200 packages!
When the gates opened it also marked the start of our game-worn jersey auction and the first half of our celebrity autograph session. The Captains wore replica road jerseys of the 1989 Cleveland Indians – the year Major League was released. A bonus item included in the auction was an autographed Pete Vuckovich baseball. Baseball fans remember Vuckovich as the 1982 American League Cy Young winner with the Milwaukee Brewers but Major League fans know him as Yankees slugger Clu Haywood from the movie. Vuckovich is currently a special assistant in the Seattle Mariners organization and they were gracious enough to have him sign a baseball to include in our auction. Not only did he autograph the baseball, he also included the inscription “Clu Haywood,” which made it even better.
At 6:40 PM the first autograph session ended and our Cleveland sports celebrities were escorted to the field for their First Pitches.
Celebrities included Arthur Chu (Jeopardy! Champion), Hector Marinaro (all-time leading scorer in Indoor Soccer History and former member of Cleveland Crunch and Force), Jock Callander (all-time leading scorer in IHL history), Jessica “Evil” Eye and Stipe Miocic (current top-10 ranked UFC fighters from NE Ohio), Al “Bubba” Baker (former Cleveland Brown), Jim Chones and Austin Carr (all-time great Cleveland Cavaliers) and finally Chelcie Ross, aka Eddie Harris. Ross got the biggest ovation and a huge laugh from the crowd when we presented him with the tray of Vagisil, Crisco, Vaseline and jalapenos to choose from before throwing his pitch. For those wondering, Ross went to the Crisco first followed up by a little Vaseline.
After the first pitches the celebrities got to eat and relax in a suite before returning at 7:15 for the second autograph session. Autographs wrapped up at 8; some of the celebrities headed home for the night while others went back up to the suite to watch the game.
On-field host Andrew Grover and promotions manager Drew LaFollette handled the in-game promotions, along with our interns. Promotions included a rubber chicken launch, with the contestant catching the chickens in a deep fryer basket. In Major League Pedro Cerrano wants to sacrifice a live chicken before a game, but the team brings him a bucket of fried chicken instead. Working with our sponsor, Mr. Chicken, we passed out 20 boxes of chicken from Mr. Chicken and each box contained a certificate good for a free 15-piece dinner. The next promotion was called Vision Chart, as one contestant had to read letters on the video board just like Ricky Vaughn did in Manager Lou Brown’s office before determining he needed glasses. This was followed up by the Willie Mays Hays race. Then, my favorite: Guess the Substance. We blindfolded two contestants and had them feel what was in a bowl in front of them and guess the substance. The substances included Vagisil, Vaseline, Crisco and jalapenos in honor of Eddie Harris. Our final in-game promotion of the night was an Austin Carr impression, where fans tried to do their best impersonation of the current Cavs TV announcer. His signature calls include “Wham with the right hand!” and “Get that weak stuff outta here!”
The dust finally settled around 11 PM; the game was over and the Captains had won by a score of 8-1. Starting pitcher Mitch Brown, who played the role of Rick Vaughn in the Captains Major League spinoff videos, pitched five scoreless innings. Nellie Rodriguez, playing the role of Pedro Cerrano, went 2-for-3 with a double, home run and three RBIs.
The 9,069 fans who attended the game (one of the top five crowds in Classic Park history) and every person involved in the planning of the night — from full and part-time staff to the Eastlake police and maintenance departments to our celebrity guests — contributed to making it an overwhelming success. The Captains’ “Cleveland Sports History Night and Major League 25th Anniversary featuring the Jobu bobblehead” was a grand slam for the organization and the highlight of my 15 seasons in Minor League Baseball.
Thanks to Neil Stein for taking the time to write this, and thanks to you for taking the time to read it. “On the Road” content resumes tomorrow. My next road trip begins on August 22 in Batavia. See you there?
The Lake County Captains staged a mammoth promotion on August 1, combining their annual “Cleveland Sports History” celebration with a wide-ranging 25th anniversary tribute to the movie Major League. The evening’s much-coveted giveaway was a Jobu bobblehead, with actor Chelcie Ross – who played junk-baller Eddie Harris in the film – throwing out a first pitch. Between-innings games and contests referenced Major League in a variety of ways, as a small army of Cleveland sports celebrities signed autographs on the concourse.
In order to shed light on the Minor League Baseball promotional planning process, Captains assistant general manager Neil Stein has written a series of journal entries detailing the work done by he and his staff in the week leading to August 1’s promotion. These journal entries are running in three segments.
Part one can be found HERE, in the latest edition of my Farm’s Almanac column. Part two can be found below. Part three will run on Monday, here on the blog.
The “Calm” Before the Storm – Planning the Promo of the Year (Part Two)
Day off! Yes, a day off during the season. Nonetheless, some work still needed to be done. I got two phone calls at home about our pre-game VIP Meet-and-Greet package, including one person looking to purchase 15 packages. I took time in the afternoon to check my e-mail and respond to several people about the night, including a celebrity who was e-mailing me to potentially cancel his appearance.
That night I needed to run to Walgreens to return a Redbox movie so I thought I’d cross a few items off my list for the Major League promotion while I was there. What items did I need? Nothing out of the ordinary, just a tube of Vagisil, Vaseline and Crisco. In the movie there’s a well-known scene in which Eddie Harris (played by Chelcie Ross, who was coming to our game) and Ricky Vaughn (Charlie Sheen) are talking in the locker room after practice. Sheen looks at Harris, who is shirtless, and notices some substances on his chest. Vaughn asks what’s on his chest and Harris responds with “Crisco, Bardol, Vagisil. Any one of them will give you another two to three inches drop on your curveball.” With Eddie Harris himself coming to the game, we knew we had to incorporate this classic scene into the promotion. Hence, the need to purchase Vagisil and Crisco. Later in the movie there’s a reference to a “Vaseline ball” by the Indians’ radio announcer, played by Bob Uecker, so that’s the significance of the Vaseline. After picking up the items, I checked out, got an interesting look and comment from the woman at the cash register about purchasing Vagisil, and called it a night.
Wednesday, July 30
When I arrived at the ballpark and opened my office door I was greeted by Jobu himself, sitting proudly on the corner of my desk! The biggest stress item and question of the week — “Will the bobbleheads arrive in time?” — could now be crossed off of the list. Thank you Alexander Global for getting Jobu to us on time!
I was then greeted by the Captains beat writer from The News-Herald, David Glasier. David was planning a story on the night and wanted to see Jobu. The News-Herald has been a long-time partner of the Captains and was the co-sponsor of Jobu along with our presenting sponsor Sysco. David and I staged a photo shoot in the office with Jobu and some other bobbleheads. I filled David in on some of the details for Friday, including the golf cart to bring our pitchers in from the bullpen and our plan for first baseman Nellie Rodriguez to play the role of Pedro Cerrano by using “hats for bats.” We also discussed one of our celebrities potentially backing out and brainstormed some potential last-minute replacements.
Then I walked through the concourse with stadium operations manager Josh Porter, so that we could finalize the placement of tables for autographs, sponsors, and the game-worn jersey auction. Josh has been helping with the logistics of the event, including police officers and crowd control for the night. Josh also put together Major League-inspired videos, with our Captains players assuming the roles of players in the movie.
During the afternoon it was time to pick up the phone and confirm more details. This included talking to the Browns to coordinate pickup of The Barge trophy, talking with Campy Russell to confirm Cavs guests, and, finally, at 6 PM, speaking with the representative for Stipe Miocic and Jessica “Evil” Eye (UFC fighters) to confirm t-shirt sales during the game.
That night, while lying in bed, I had a bunch of random thoughts go through my head about the night. This included the possibility of closing the 1st base gate in favor of giving away all of the bobbleheads at the main gate. Also, what happened to the balls we sent to Corbin Bernsen for autographs?
Thursday, July 31
It’s Jobu Eve at Classic Park. In the early morning I got an e-mail from one of our celebrity guests, former Browns and Lions defensive lineman Al “Bubba” Baker. He was inquiring about an in-game promotion involving his restaurant (Bubba Q’s), his barbecue sauce and his famous de-boned rib steaks, all of which were featured on the TV show Shark Tank. Previously we suggested giving out something for every Captains RBI (aka “ribby”) during the game. Bubba liked the idea and also wanted to give out a $50 gift card for every Captains home run.
After that I sat down with general manager Brad Seymour and stadium operations manager Josh Porter, to discuss the possibility of giving away all of the bobbleheads at the main gate. We determined that this would be best in terms of crowd control, and it would also make sure that one location didn’t run out before the other. I suggested routing everyone down the stairs and along the sidewalk in four lines, as we were anticipating long lines Friday night. After this Josh and I walked to the main gate to visualize how the lines would work. We made our best guess as to how long the lines might be and to see how we could safely route the fans along the side of the ballpark. Josh called the city of Eastlake to see if we could borrow traffic cones to help with this process.
In the office I checked the status of some final VIP orders to make sure they were fulfilled, so that there wouldn’t be any issues with this on Friday. (We sold out of VIP packages on Tuesday.) I talked to Josh Porter about our VIP event and how to keep season ticket holders out of the autograph area from 5:45 to 6:00 pm, when those two groups would be overlapping inside the stadium. We came up with a stanchion system that would divide the concourse, which be easy to remove at 6:00 pm.
I then went back to my to-do checklist. Items included working out the logistics of driving the golf cart onto the field, graphics for the video board, PA scripts and reads, and responding to e-mails from fans begging to buy Jobu bobbleheads.
During my lunch break I ran to Goodwill, Wal-Mart and Discount Drug Mart to get some props. We needed pajamas for our Willie Mays Hays in-game promotion, which was going to involve swinging a bat, doing 20 push-ups (like Willie Mays Hays every time he hit a popup during the movie), putting on pajamas and racing from home plate to first base (similar to when Hays was removed from the dorm during training camp, woke up late for practice and ran a 60-yard dash in his pajamas). At Wal-Mart I got red paper to make Red Tags to put under seats, signaling fans had won a prize (as opposed to in the movie, when a Red Tag in someone’s locker signified a player getting cut). Finally, I went to Discount Drug Mart to see if I could find a Pilot Flying J gift card at their Gift Card Center. Unfortunately, they didn’t have one. The plan was to allow anyone with a Commercial Driver’s License (CDL) to register for a chance to win a $50 gift card, as retribution for the well-documented issues the company owned by Cleveland Browns owner, Jimmy Haslam, had with trucking companies over the past several years.
Our staff held a meeting at 3 pm, where we discussed all the games of the upcoming six-game homestand. (The first game was tomorrow’s Cleveland Sports History Night and Jobu bobblehead giveaway.) We spent 45 minutes discussing details and logistics for Friday night, so that our staff was aware of how things would run and be able to answer any questions. We also conducted a competition among the staff, guessing the time that the first person would arrive for the giveaway.
My guess: 5:30 PM Thursday night.
Following the staff meeting I left to pick up postcards and ticket vouchers for the ticket package we were going to offer to fans who didn’t get a Jobu bobblehead (more about this later). I was also going to pick up a banner for our main gate and a life-sized Skipper cutout, but they weren’t ready so I made arrangements to pick those up Friday.
Tune in next week for the exciting conclusion of Neil Stein’s promotion planning journal! Will Eddie Harris opt for the Vagisil? What time will the first fan get in line for the Jobu bobblehead? Will the Skipper cardboard cutout ever arrive? All will be revealed!
It’s time for another edition of “Why I Love”, in which Minor League fans explain just what it is they love about their favorite Minor League team. Today’s guest author is 21-year-old Lake County Captains fan Tyler Stotsky, a native of nearby Mentor, Ohio. Stotsky, a junior at Lake Erie College who is pursuing a sports management degree, has served as the team’s bat boy for the past four seasons.
If you would like to write a “Why I Love” guest post about YOUR favorite team, send me an email email@example.com
In the Northeast Ohio area, there are two options for Minor League Baseball: the Akron RubberDucks and the Lake County Captains. The Captains are situated in Eastlake, Ohio, playing their first season in 2003. I have been a fan since 2008, for many different reasons: the staff, atmosphere, promotions and the chance to see the Cleveland Indians of the future.
I love my hometown Lake County Captains.
I love the Lake County Captains because of the always friendly and hospitable staff that you see throughout the ballpark on a daily basis. The crowd is led by on-field host and ticket sales representative Andrew Grover, who who walks through the crowd during every game to ensure that every fan is having a great time. Grover is one of the many smiling faces you see when you walk in the ballpark, and he is the last one you see when you leave. Each and every one of the staff members is incredibly helpful and happy to be there.
I love the Lake County Captains because of the family-friendly atmosphere that the team promotes at Classic Park. one of the best atmospheres that I have experienced in my life. I can bring my girlfriend, brother, sister, parents and other friends to Classic Park, and we can all enjoy a game together. Last year, I took my girlfriend Kelli to her first Captains game. She had so much fun at her first game, she wanted to come back for more throughout the year! I always have an amazing time at the Captains games no matter who I bring.
The Captains are the low-A affiliate of the Cleveland Indians, which means that fans could possibly be watching the future of the Tribe as they begin their careers with the Indians organization. 44 Captains alumni have reached the major leagues, and some of the notable names that I have seen and met include Vinnie Pestano, Danny Salazar, Preston Guilmet, Cody Allen and Jose Ramirez. Being able to see players develop at the corner of Carnegie and Ontario is a big reason why I love the Lake County Captains.
The Captains have a great slate of promotions every year, developing ideas that will make the fans come back. One of my favorite promotions from the last few years is “A Captains Story,” where everyone’s favorite mascot — Skipper — is featured in a bobblehead portraying scenes from the film A Christmas Story.
Other outstanding Captains’ promo nights include Cleveland Sport History Night, Star Wars Night and an assortment of ethnic heritage nights. I have had the opportunity to meet many celebrities at the ballpark, such as former WWE wrestlers Sgt. Slaughter & Ted DiBiase, Peter Ostrum (the original Charlie Bucket from Willy Wonka) and Cleveland Cavaliers play-by-play man Fred McLeod. The Captains try to get the fans involved with the promotions and it works!
These are just some of the the reasons why I love the Lake County Captains, and the fact that I get to be the batboy makes it so much sweeter!
Thanks to Tyler for taking the time to write this and, again: if YOU would like to submit a post for this series, then send an email the address below. In the meantime, here’s my “On the Road” Lake County Captains post from 2011.
Last month I featured a guest post on this blog by Gillian Richard, who wrote about her love for the soon-to-be-departing Huntsville Stars. In the wake of that post I took to Twitter, asking Minor League Baseball fans to write about why they love their hometown team. Wes Milligan was the first to respond to this challenge; what follows is his ode to the Memphis Redbirds. If you would like to write a “Why I Love…” guest post about YOUR favorite team, then shoot me an email firstname.lastname@example.org
You don’t get a second chance to throw out a first pitch at a Memphis Redbirds game.
There I was, just a few feet from the mound, a bundle of nerves as I prepared for my moment on the hill. To make matters worse, a few days earlier Carly Rae Jepsen had thrown out what could be the worst first pitch in Major League Baseball history, and her horrific bounce was playing in a loop in my head. I was so terrified that I hadn’t even told most of my FedEx co-workers about my impending moment in the spotlight. If I bounced it, I would never hear the end of it. Ever.
Right before I stepped on the mound, I asked a staff member which player would be catching the baseball. She said, “Oh, it’s Michael Wacha.” I went pale. True, Wacha wasn’t yet the NLCS MVP, but every die-hard St. Louis Cardinals fan knew the young prospect. He wasn’t going to be in Memphis long, and I didn’t want his last memory of AutoZone Park to be a slider in the dirt, 30 feet from home plate. And did I mention America’s Homecoming Queen was throwing another first pitch after me? So I have a future MLB star, a beauty queen and thousands of fans watching me. Nah, no pressure. No pressure at all.
When I moved to the Memphis area more than two years ago, I was more excited about seeing the Redbirds play than starting my new job at FedEx. As a lifelong Cardinals fan and former resident of St. Louis, being able to watch the young baseball talent move up the farm system firsthand was a great tourism attraction and on my baseball bucket list. It quickly became so much more than that.
My best memories of Memphis now involve the Redbirds: snagging a foul ball, tasting Rendezvous barbecue nachos for the first time, and taking in a weekday matinee game on an extended lunch break. The willingness of the team to support the Alzheimer’s Association, my charity of choice, has meant a lot to me. And who doesn’t like fireworks night?
There was also the time I beat my buddies during the fifth inning tricycle race. I never did tell them one of the Memphis RedHots gave me the inside track on how to win, but does that really matter? The Memphis Redbirds give us all a chance to wind down after a long day at work, catch up with friends – and make new ones – while watching quality baseball in the city we call home.
Minor League Baseball teams, like the Memphis Redbirds, are community treasures. The team gives us affordable access to the game we love so much, supports the community and local charities, and introduces children to America’s pastime in a close and intimate environment. For example, the Memphis Redbirds have supported the RBI Program (Reviving Baseball in the Inner Cities) for a very long time, raising thousands of dollars to grow the next generation of players and fans. That’s how I got to throw out a first pitch. Fans who donate to the program at a certain level can fulfill that baseball dream. Just don’t bounce it.
Well, if Bob Uecker was there that night, he would have called my pitch “just a biiiiit outside.” But I didn’t bounce it. Wacha autographed the baseball, I rejoined my friends in the stands and we all enjoyed yet another Memphis Redbirds game at AutoZone Park, my favorite place to watch baseball.
To the Memphis Redbirds: thank you for the memories and for the great times that I know are just around the corner. I’ll see you Opening Day — now pass those nachos!
Thanks to Wes for taking the time to write this and, again: if YOU would like to submit a post for this series, then email the address below. In the meantime, here’s my “On the Road” Memphis Redbirds blog post from 2012.
Earlier this month I wrote a post asking for suggestions regarding my 2014 road trip itineraries. Responses flowed in (well, perhaps trickled in) via both email and Twitter, but an email I received from one Gillian Richard stood out above the rest. Richard is a passionate fan of and advocate for the Huntsville Stars and their home of Joe Davis Stadium, and as I read her email it became apparent to me that hers is a perspective worth sharing. While this may have been addressed to me specifically, it can — and should! — be read as a message to all Minor League Baseball fans: Get thee to Huntsville in 2014!
Enjoy, and after reading get thee to MiLB.com and read this blog post’s companion piece, my interview with Stars general manager Buck Rogers.
I just wanted to add my thoughts about your 2014 road trip itinerary, on behalf of the Huntsville Stars. I’ve been a Stars Fan for a long time (since birth, actually. I’m from Huntsville), and I’m really sad to see the team go at the end of the year. However, since it is the last year for the team, I think they are very deserving of a spot on your itinerary.
While the team doesn’t have the best reputation within the Minors, it holds a special place in my heart. Being in the South, baseball usually comes second to college football, but it was never that way for me, and that’s largely because of the Huntsville Stars. I grew up going to games, and I worked at “The Joe” for two summers that went by way too fast. It was at Joe Davis Stadium that I fell in love with the game, and during my second season there that I realized all I ever want to do in life is wake up and work at a ballpark. I poured my heart and soul into that summer, and I was paid back tenfold because of the people who worked there and, of course, because of the game.
Joe Davis Stadium has a lot more to offer than it’s given credit for. Being the oldest stadium in the league has its perks, one of which is the great wildlife you can find inside the park! Gary the Groundhog was the subject of many conversations, and I think it’s safe to say he’s the unofficial mascot of the Stars. (He even has his own Twitter handle.) One of my cats was a stray I found running around after a game, so I took him home and named him Joe Davis. It just seemed like the right thing to do. There are countless other things that make the stadium unique, and I’m sure you could find several long-time season ticket holders who can share even better stories than what I’ve got. I can think of several people who feel the same way I do about this place, as a matter of fact.
So maybe the attendance numbers aren’t as good as they could be. Maybe I spent my 20th birthday spray painting a tarp to cover a hole in the batter’s eye because the stadium is outdated. But despite those things, I can’t think of a staff or a stadium more deserving of recognition. Isn’t Minor League Baseball supposed to be about the historic instead of these brand new, high-tech stadiums anyways? About spending an afternoon in the cheap seats, appreciating the simple things in life? Focusing more on the talent and the crazy promotions than on the stadium amenities? That’s what I love about the game, anyways. And that’s what I’ve gotten out of the countless nights I’ve spent at The Joe throughout my life.
If nothing else I’ve said makes you at least consider coming to Huntsville to help me say goodbye to my team, we have a sweet used record store that’s trip-worthy! I would be more than happy to show you all Huntsville has to offer, which is more than you might think.
I don’t know if you’ll be able to make time for it, but I would appreciate you considering it. Baseball is one of those things that gets in your blood and stays forever, especially for those of us who have chosen to make careers out of loving a game. The Huntsville Stars are definitely in my blood, and even though all my merchandise will become vintage come September, I’ll never forget what the team meant to me and what a difference it made in my life.
I think I wrote this letter partially to pitch the idea of you coming for a visit, but mostly it was for me to be able to express how I was feeling about the team leaving to someone who might understand. Thanks for reading, and thanks for writing this blog. You do a great job with it, and I appreciate every post.
While I have visited Huntsville in the past, Gillian’s email really got me thinking about how a “final” visit would be appropriate. While I am not ready to announce my road trip itineraries yet (i’s need to be dotted, t’s need to be crossed, blah blah blah), I have put together a trip that does include Huntsville on the schedule. I’ll be there in early June, God willing, chomping at the bit to visit that used record store.
But, more importantly, I hope that Gillian has inspired YOU to perhaps visit the Stars in their final season. You might get to meet Gary the Groundhog, and, who knows? You might get to go on the field after a rain out and watch the general manager use a bullwhip to pull a sword out of a guy’s mouth. That’s what happened when I stopped by in 2009.
Last Friday I composed an MiLB.com feature focusing on the annual Minor League attendance report written by David Kronheim (aka “The Number Tamer”).
The information contained in the feature, while copious, was a proverbial drop in the bucket when compared to the statistical largesse one can find in the full report. Therefore, I asked Kronheim if he would be willing to write a guest post in which he further expostulated upon MiLB attendance trends as well as the methods behind his numerical madness. He graciously obliged, and now my only hope is that you will be so gracious as to read it.
FOLLOW-UP ON THE 2013 MINOR LEAGUE ATTENDANCE ANALYSIS ARTICLE
By David Kronheim, Numbertamer.com
Benjamin Hill provided a very good overview of my 2013 Minor League Baseball Attendance Analysis in his article on the Minor League Baseball website. He has asked me for my thoughts on the main points of the report, as well as information regarding how I compiled all of this data.
OVERALL ATTENDANCE GROWTH
Minor League Baseball is a great example of how a business that was dying in the 1950s and 1960s rebuilt itself very successfully. Its growth goes beyond ticket sales. Food and merchandise revenue has hugely increased, as have other income sources, along with the value of teams. The days of being able to buy a Minor League team by just assuming its debts are long gone.
The Minor Leagues had a big attendance boost following World War II, but then suffered a very rapid decline. Attendance went from nearly 40 million in the late 1940s to less than 10 million by the early 1960s, with most lower level leagues and teams going out of business. Run-down ballparks, home air conditioning, and easier access for many fans to Major League ballparks were among the causes of this drop in attendance. But the introduction of television was by far the biggest factor.
The Pacific Coast League was good example of this. That league had the highest caliber of Minor League players, good ballparks, and large markets. Between 1946 and 1949, the teams in this league had an average attendance of 475,006 per team, per season. Just a few years later, from 1954 through 1957, Pacific Coast League teams averaged only 212,226 per team, per season, a 55.3% decline. Major League attendance was down 16.9%, when comparing these same 4 year periods.
The PCL still had teams in the biggest markets on the West Coast before the Dodgers and Giants moved to California in 1958. The closest Major League teams were over a thousand miles away, in St. Louis and Kansas City, yet P.C.L. attendance plunged, mainly due to the availability of television.
Now, Major League Baseball attendance is at near-record-high levels, with teams all over the mainland United States, plus a team in Canada. Baseball and other sports are available on television and other devices every day. Yet Minor League Baseball attendance, with far fewer teams than 65 years ago, has been approaching 50 million fans a year (including the independent leagues). The basic causes of this attendance growth are simple: new ballparks and effective marketing.
Many of the newer Minor League ballparks offer the same comforts, conveniences, and amenities as a Major League park, just on a smaller scale. Re-branding of teams and gameday promotions certainly helped grow attendance. More importantly, Minor League Baseball has promoted itself as low cost, fan-friendly, family fun in a safe and pleasant environment. It works! Just look at how many kids you see at the games.
MINOR LEAGUE ATTENDANCE IN MAJOR LEAGUE MARKETS
The return of Minor League Baseball to some of the largest markets in the U.S. is one of the more striking changes in this industry.
For years it was thought that a Minor League team located near a Major League team could not survive. In 1976, only 4 Minor League teams were located with 60 miles of a Major League team. In 2013, there were 60 Minor League teams (including the independent leagues) located in the same TV market as a Major League team. Or, if they were in a different TV market, they still were within 60 miles of an MLB team.
20 years ago there were no Minor League teams in the New York TV market. In 2013 there were 10, including two (Brooklyn, Staten Island) within the borders of New York City itself. Some Minor League Baseball teams draw quite well even in this market, which has nine teams in the four major sports leagues.
Near Philadelphia, the Reading Fightin’ Phils were drawing under 85,000 per season as recently as the mid-1980’s. Now they have topped 420,000 for 16 years in a row, despite playing in an older ballpark and being just 60 miles from Citizen’s Bank Park (home of the Philadelphia Phillies). Plus, there are now Minor League teams in much newer ballparks, in nearby cities such as Trenton, Allentown, Lancaster, and Harrisburg. They all draw well, and even more competition in Reading comes from a modern indoor arena that is home to a minor league hockey team. Yet none of this has hurt the Fightin’ Phils at the gate.
Meanwhile, in Ohio, there are the Dayton Dragons. This Midwest League club, located 60 miles from Cincinnati, have had 983 playing dates in their 14 year history and have officially sold out every single one of them!
MINOR LEAGUE BASEBALL ATTENDANCE GROWTH COMPARED TO GROWTH IN OTHER LEAGUES
My research found that, over the past four decades, Minor League Baseball attendance has increased at a much faster pace than almost all other leagues. Comparing 2013 to 1999, the only U.S. pro sports league that has grown faster than Minor League Baseball is Major League Soccer.
I looked at total and average attendance per team for 2013 vs. 1999, 1989, 1979, and 1969, and compared the growth rates in those categories for Minor League Baseball (affiliated leagues only) and for MLB and other sports.
The 2013 vs. 1999 comparison covered MLB, NFL, NHL, NBA, WNBA, MLS, and Minor League Hockey. Minor League Baseball average attendance per team (up 18.1%) increased by at least double the pace of any of these leagues except for Major League Soccer, which was up 38.3%.
For 1989, 1979, and 1969, the comparisons were made with MLB, NFL, NBA, and NHL. In 2013, the Minor League Baseball average attendance per team was 67.6% higher than in 1989. The NHL, up 21.6%, had the next best growth.
Comparing the 2013 vs. 1979 growth rate shows that Minor League Baseball’s average per team attendance rose 119.6%, more than double the pace of any other sport. The 2013 vs. 1969 increase was 250% for the Minors. The next best increase was 191.5% for the combined NBA and the old American Basketball Association. (If you look at NBA teams only, their average per team rose 129.2%.)
HOW THIS DATA IS COMPILED
I also compile and write a report covering Major League Baseball attendance. Both analyses can be found on the ‘Baseball Reports’ page of numbertamer.com.
I have no inside information, and I’ve never been employed by any sports league or team. I began to keep track of sports attendance when I was a radio sportscaster in college, because I knew that teams often made personnel decisions based, in part, on attendance. I also worked on sports-related accounts in my advertising career, so I had to keep up with the business side of sports. These reports are part marketing analysis and part journalism. Most of the news regarding Minor League attendance is positive. But I also make sure to report on those teams that don’t draw well.
All of my data comes from sources that are available to the public and to the media. The charts and tables in both reports were all originally done by me; often, quite a few calculations were needed to create them. But the raw data I used can be found by anyone.
In addition to what you see in my reports, I have created huge databases of both Major and Minor League Baseball attendance information. For example, I have listings of each current Minor League city’s yearly attendance going back to at least 1947. My Major League data goes back to 1900 and has each team’s yearly total attendance, their yearly average attendance per date, and much more.
It would be far too cumbersome to publish all of this data, but I’m always willing to share it for free. All I ask is that you list my name or numbertamer.com as the source of this information if you use it.
My major sources for Minor League data have been the Sporting News Baseball Guides (no longer published), the Encyclopedia of Minor League Baseball (edited by Lloyd Johnson and Miles Wolff), independent league websites, and the office of Minor League Baseball (with special thanks to Steve Densa, their Executive Director of Communications.)
For the Major League report, my main sources of information for recent years are the Major League Baseball Information System which reports all Major League statistics, and the team media guides. Much historic data is from Total Baseball and from the ESPN Baseball Encyclopedia, both edited by Pete Palmer (among others). Retrosheet.org is a very valuable source, especially when it comes to determining how many home dates each Major League team played every year. I have many other sources of information, and they are listed near the front of the Major League Analysis.
If you are a baseball fan who cares about attendance records and statistics, I hope you find my reports interesting. After all, attendance is the only sports statistic created by the fans.
Thanks to David Kronheim for taking the time to compile these reports every season, they are an invaluable source of information for fans and the industry alike. At least one more post will appear on this blog before the week is out, and all I can tell you is that it will contain considerably less information than this one. That’s a guarantee.
Mike Lortz is a freelance writer from Tampa, Florida. He is currently working on his MBA and finishing his first baseball fiction book, but briefly took time off from those pursuits in order to attend the Baseball Winter Meetings in Orlando. 2013 marked the third time he’d made such a pilgrimage, but was it a charm? In this guest blog post, he describes his latest Winter Meetings experience.
“You will never find a more reported hive of rumors and ability.” – Unsaid at the Baseball Winter Meetings
Most baseball fans know the Winter Meetings as the annual gathering of agents, players, and front office folks to negotiate trades, signings, and other personnel decisions. Fans of this blog and of Minor League Baseball might also know the business meetings and Job Fair side of the Winter Meetings. But for me, the Winter Meetings is something different. For me, the Winter Meetings is a chance to be part of the baseball scene and peek into the guts of the machine.
The 2013 Winter Meetings, held from December 9-12, marked my third venture to the Swan and Dolphin Hotel since moving to Tampa in 2006. During my first visit, I was a fly on the wall, watching people and scrapping up the courage to shake hands with Ozzie Guillen, Cal Ripken, Jim Leyland, and others. My second trip in 2010 was less star-studded, but I did talk briefly with Minor League Baseball president Pat O’Conner and met a few people I conversed with on Twitter, including an NBC Sports writer. I was still a fly on the wall, but I was learning how the room was arranged.
Since 2010, my writing career has grown quite a bit. Not to the point where I am a multimedia hero or a trending topic on Twitter, but to the point where I have a network, albeit small. Most of this network would be at the 2013 Winter Meetings. This time I might actually feel like I fit in.
So for a third time I traveled over the river (the Hillsborough) and through the woods (the somewhat barren ruralness of Knights Griffin Road) to the Baseball Winter Meetings. In the weeks prior, I contacted some of my small network to see if they were interested in meeting face-to-face. To my surprise, they were open to the idea.
As I did in 2006 and 2010, I parked in the guest lot at the Swan and Dolphin Resort. Little known fact: guest parking at the Winter Meetings has increased from $9.50 in 2006 to $15 in 2013. I guess the folks at Disney realize people like me are showing up and want to make a few bucks. But after an hour drive, I would not be deterred.
Walking around the Swan and Dolphin lobby, I was immediately struck by how many more media people seemed to be there. During my first year, there was no news desk near the lobby’s giant Christmas tree. In 2010, ESPN started broadcasting live from the lobby. In 2013, MLB Network joined ESPN with a desk. The media presence down the media hallway had exploded as well. SNY, NESN, and several other regional sports media had tables, desks, and other broadcast equipment assembled. If there was a transaction, or the rumor, thought, or idea of a transaction, it was going to be talked about right there.
I also saw a group at this year’s Winter Meetings who I had never seen before: autograph seekers. I was shocked to see several guys (isn’t it always guys?) trying to get signatures from Dodgers manager Don Mattingly and network analysts Ron Darling and Dan Plesac. Although I understand autograph seeking, the Winter Meetings just doesn’t seem the place for that.
Another popular group at the Winter Meetings were job hunters. Unlike the autograph seekers, job hunters are expected, encouraged, and embraced. The easiest way to identify a job seeker is to look for the young person in a suit jacket. Most media and baseball people dress well, but forego the jacket.
After reorienting myself with the lay of the Swan and Dolphin, I met with Minor League blogger Jessica Quiroli of the blog High Heels on the Field and had a great discussion on Minor League reporting, prospect analysis, and brand building. Even better, she knew who I was. I also talked with a writer I knew from the Tampa Bay Rays blogosphere and another former Baseball Prospectus writer. Three people!
Through wandering the halls of the Swan and Dolphin, I also met and shook hands with the ownership of the Tampa Bay Rays. I told them I had been a part-season ticket holder for several years and thanked them for their product. I think it’s important to tell people that you enjoy the entertainment they provide.
Another little known fact of the Winter Meetings through the years: in 2006 a bottle of Bud Light was $5.50. In 2013, a bottle of Heineken was $7.50. And a can of Diet Coke was $3.50. I guess those making $60 million over five years can afford more than one, but I sure couldn’t. Maybe the high prices are to keep the job seekers from mingling with the millionaires. I am not sure where the media personnel fall on that spectrum, but many of them congregate near the lobby bar alongside the baseball lifers.
Before leaving, I had one more writer e-migo to meet, the illustrious king of reporting on Minor League gimmicks, fashions, and trends, the one, the only bloglord of Ben’s Biz, Ben Hill. During a break in his busy schedule, I told Ben to look for the only person in the lobby wearing a Santa Claus hat. Accompanied by other Minor League front office folks (Ben is a very popular guy!), we chatted about travel, the career of writers, Florida’s minor league parks, and death metal. Next thing I knew it was past 11pm. I still had to drive back to Tampa.
I bid adieu to Ben and the other folks in our conversation and made my way to the exit, another Winter Meetings under my belt. I’ve made progress in the seven years since my first Winter Meetings. Maybe next time the Winter Meetings comes to Disney World, people will be asking for my autograph. Or at least I’ll be able to expense the cost of parking.
For more from Mike, follow him on Twitter @JordiScrubbings. For more from me, just visit bensbiz.mlblogs.com and keep hitting refresh. Something’ll come up eventually. See ya in 2014!