The unveiling of 2012 promotions has not yet reached a deluge, but it has far surpassed a trickle. And within this intermediate zone in which we currently reside, one of the most exciting (and sure-to-be-copied) new promotions is this:
But the above photo, while helpful, doesn’t really do the promotion justice. Per the team:
The River Bandits are proud to announce, for the first time ever in professional sports in the U.S., a photo jersey auction to benefit local cancer organizations. Small squares in the Bandits players’ numbers are available for purchase, $25 each, to feature a photograph of yourself or a loved one who has been affected by cancer. The jerseys, which will be worn during the game on Friday, August 10th, will be auctioned off during the game.
I’m sure I’ll be covering this one as it develops, but for now let’s stick with the “Quad” theme and check in on a most distressing development in Lake Elsinore.
Thunder, the mascot for the Lake Elsinore Storm, had his trusty quad stolen from a stadium storage shed! This sounds like it could be a joke, save for the legitimacy bestowed upon the situation by a local ABC news team.
The video is well worth viewing — check it out HERE.
My extensive reporting on the above topic led me to the Storm website, where I discovered the existence of the “Thunder Across Time” web series. How had I not known? This may turn out to be one of the greatest MiLB team video series of all time!
More creative use of video from the West Coast comes courtesy of the Fresno Grizzlies, who are conducting their annual National Anthem auditions in a most unique fashion.
If you think you have what it takes to sing in front of the best fans in Minor League Baseball at a 2012 Grizzlies home game, then upload your audition video to the Youtube between Wednesday, February 8th and Wednesday, March 14th. Winners will be chosen by the Grizzlies front office with the input of the number of video likes on YouTube.
We’re still a ways away from having a mascot sing the National Anthem, but boy oh boy can they ever dance. The latest (and therefore greatest) example of mascot rump shaking comes courtesy of Tulsa’s Hornsby. Or, as I like to call him, “Bull-yonce.”
Funny that the video is called “All the Single Hornsbys,” as in actuality there appear to be duplicates. But at least Hornsby is a known commodity. Up there in Michigan, the Great Lakes Loons are dealing with an extremely mysterious situation.
So who really does know what’s in the box? It could be anything. Or, maybe, there’s nothing at all. There would be some precedent for that, you know.
I have faith that I can do this, that I will get it right on the first attempt. Here it goes:
Success! Having spelled bouillabaisse correctly, there is nothing left to do but dive right into the bouillabaisse equivalent of a blog post — a little bit of this, a little bit of that, liberal amounts of seasoning, and plenty of time spent simmering.
I’m not sure any of this makes sense.
But who cares? There’s no turning back now! Upward and onward to a new logo!
Like Dunedin, Bluefield’s new look was prompted by parent Toronto’s recent identity overhaul. It’s a sharp and simple sartorial approach, befitting the no-frills Appy League atmosphere in which Bluefield resides.
In further logo news, the Omaha Storm Chasers unveiled an alternate mark yesterday.
In other, non-visual news, the Memphis Redbirds recently became the first MiLB team (that I am aware of) to host a so-called “Twinterview.” Last week, team alumnus and current World Champion Daniel Descalso participated in a Twitter-based Q&A with the team’s fans (who submitted questions through the team’s Twitter account, along with the hashtag #twinterview).
My favorite exchange went as follows:
@memphisredbirds: Tell us one thing about you that the fans don’t already know. #Twinterview
@DanielDescalso: Hmmm…my last name literally means “no shoes” in Italian and Spanish.
Congrats to the Redbirds for coming up with a creative way to engage with the fans during the offseason. The next “Twinterview” takes place tomorrow at 2 p.m. CST. John Jay is serving as the question recipient this time around.
You may remember that in October I devoted a post to the Frederick Keys’ “Volt Night”, a book release party/concert/kickball tournament in honor of a new cookbook being released by local culinary heroes the Voltaggio brothers. As opposed to reading my aforementioned blog, those wishing to see what the night was all about should check out this video:
Finally, let’s close out this latest (and therefore greatest) bouillabaisse with a short and sweet team-produced video. The Tulsa Drillers would like you to know that although you can take the bull out of the ring, you can’t take the ring out of the bull.
Or something like that:
As everyone is well aware, today is 11/11/11. This marks the only time in our lifetimes that the date will be represented with six ones across the board, and — of course! — anomalous occurrences should be celebrated.
Within Minor League Baseball there is an established precedent for numerically-inclined (and often absurdly intricate) date-related promotions, so this morning I monitored my Twitter and Facebook feeds with an unwavering sense of purpose. And Minor League Baseball, once again, did not disappoint. Some highlights of my searching:
— The South Bend Silver Hawks offered fans a package, in which 11 tickets could be obtained for $11 between 11 and 11:11 a.m. Later, the team reported to me via Twitter that 24 of these packages (a total of 264 tickets) were sold.
— Perhaps inspired by the Silver Hawks, the Gwinnett Braves made the exact same offer at the last minute. “FANS- this just in- 11 tickets for $11!! You have until 11:11 AM to call in!” read the post on the team’s Facebook page.
— In Asheville, the Tourists offered a deal that was good for all of one minute. At 11:11, all hats and t-shirts were available for $11.11 at the team’s “Tourist Trap” store (five hardy but certainly not tardy souls took them up on it).
— Somewhat similarly, the Daytona Cubs offered a 2011 team hat for $11 all day. And with the purchase of said hat, fans received a coupon good for $5 off a new 2012 logo hat. (As you may recall, the D-Cubs recently unveiled a new logo).
Finally, in State College (where nothing else of note is going on), the Spikes amply demonstrated their Facebook power. At 11:11, the team posted the following:
’LIKE’ THIS POST FOR A CHANCE TO WIN! We need 111 people to LIKE this post!
If our goal is reached by 5 p.m. then we will randomly select one of the participants as the winner of TWO FREE SPIKES TICKETS and a MICHAEL ROBINSON SIGNED BALL (former Penn State QB and current NFL player). Happy 11/11/11!
As of this writing (2:30 EST), a whopping 164 people have already clicked the like button on the above missive. Impressive!
As I am writing this, 11:11 has yet to arrive on the West Coast. However, I have not come across any PST teams doing anything similar. Is this time zone disdainful of detail-oriented numerical promotions? Say it ain’t so!
And look at that! It ain’t so! At 11:11, the Fresno Grizzlies announced the following: For one day only, on Friday November 11, fans can get 11 Field Box vouchers for just $11 each (normally $16), as well as $11 in Grizzlies Bucks for FREE – that’s a $187 value for just $121!
Clearly, Minor League Baseball is #1.
In news of a non-sequitur nature, did you know that mascots have the power to create earthquakes?
What a load of bull.
I’m as forward-looking as the next guy (whoever that may be), but nonetheless a longing backward gaze never hurt anyone. Right? RIGHT?
I sure hope so, because recent retrospective tendencies are continuing unabated with this: a look at some of the funniest/strangest/most evocative photos to have appeared on this blog during the 2011 season. It’s a feast for the eyes, so lather up those retinas and dive right in to the unparalleled visual extravaganza that is this post.
And we’ll start with one of my favorite recurring topics: Centenarian Ceremonial First Pitches! On April 7, Violet Smith celebrated her 109th birthday with the Great Lakes Loons. 109! I still can’t get over it. This woman was in high school when the U.S. entered WWI, and has lived long enough to see Franz Ferdinand re-incarnated as a British rock group.
Take Me Out…to the Ballgame!
Segueing once again from centenarians to sky-diving bulls, this picture of the Tulsa Drillers’ Hornsby remains my favorite mascot picture of all time.
The month of May provided what was probably the most famous picture to emanate from the Minor League landscape all year. Mark Gormus of the Richmond-Times Dispatch should be commended for this one, a thrilling snapshot of “Supermom” in action at a Flying Squirrels game.
He’s not on the same level of heroism as “Supermom,” but who can forget Michael Restovich’s stint as “Cupman”?
Meanwhile, in Visalia, the Rawhide established themselves as the Cal League’s preeminent practitioners of age-based beauty contests. The winner of their “Belle of the Ballpark” competition was 96 years young, and very happy to have emerged victorious.
The Rawhide’s Cal League cohorts in Lake Elsinore capitalized on the planking craze in memorable fashion. Here, the inimitable Grounds Crew Gorilla lays it all out atop an oven.
I don’t mean to pry, mate, but how’d you get up there?
Similar posture was utilized by David “The Human Cannonball” Smith when he was shot over the outfield fence at a Lowell Spinners game.
While it would be inconceivable for a player to be shot out of a cannon (at least in affiliated ball), sometimes they do find a way to participate in the promotions. One of the most enthusiastic was Frank Pfister of the Bakersfield Blaze, who gamely chugged away after losing a pre-game “Milk-Off” to members of the aforementioned Visalia Rawhide.
But humor can be milked from any situation. After the Boise Hawks misplaced their helmets prior to a late August ballgame, the team’s hitters were forced to borrow from the opposing Spokane Indians.
I’ll close this post with what may very well be the best photo ever taken of me, the world’s
most self-loathing GREATEST Minor League blogger/itinerant solo traveler. Getting pied in the face atop a dugout while Mexican wrestling-enamored interns look on was a definite career highlight. The experience made me glad to be alive; thanks to the Akron Aeros for making it happen.
Minor League Baseball can be a beautiful thing sometimes.
To begin today’s post, I’d like to share one of the greatest mascot photos of all time:
That sky-diving bull is Hornsby of the Tulsa Drillers. Jumping out of an airplane (why not?) was one of his last acts before undergoing a thorough overhaul. As part of an effort overseen by Mascot Doctor (and original Phillie Phanatic) Dave Raymond, the Drillers hired a full-time performer and and re-did the costume.
Meet Hornsby 2.0:
I think a good way to publicize the new Hornsby would be to make a video of him in a sushi restaurant eating soup, accompanied by the sounds of 2 Live Crew. The video would be called “Miso Hornsby.”
Never mind, sorry, strike that from the record. It’s just that if you can’t please everyone you’ve got to please yourself. And speaking of guardin’ parties, the 550-pound Ryan Howard Garden Gnome recently presided over the Reading Phillies humdinger of an Opening Night celebration.
A $10 million offseason renovation project always results in an extra-festive atmosphere!
But for many teams, the pomp and pageantry of Opening Day soon succumbs to cold, hard, reality. Emphasis on the cold. The Wisconsin Timber Rattlers are snowed out today, and yesterday evening West Michigan Whitecaps played a ballgame despite this being the scene earlier in the day:
But in the team’s own words: “If there’s snow on the field, play ball!”
Such frosty weather can be hazardous to mascots as well, as the Lake County Captains latest “Christmas Story”-themed giveaway dramatically illustrates. On July 23, one year after the “Skipper Leg Lamp“, the team is distributing this:
Yes, Skipper’s nose magnetically attaches itself to the foul pole.
That’s all for me today, but before I go let me note that there is a NEW PROMOTION PREVIEW column and that FEEDBACK IS APPRECIATED! I want to be the Big Meech of Minor League Baseball writers, but instead feel like Hoover because all of my writing occurs in a vacuum.
I’m sure this has nothing to do with belabored, obscure, and obsessive compulsive wordplay.
I recently dedicated a post to the topic of using Minor League Baseball as a tool to teach sports marketing. This was inspired by the fact that high school teachers and college marketing professors regularly link to my blog, using the content therein to explain how the industry operates and why.
But my blog operates strictly in the digital realm. Offering a more hands-on experience are the Kane County Cougars, who last season began to offer a series of high school sports business seminars. Cougars director of public relations Shawn Touney writes:
[W]e provide a presentation at the ballpark and tangibly show them our operation and answer any questions they might have about how we market our product, career opportunities, and nearly everything in between. And obviously, it drives some revenue our way and taps into a demographic that goes unnoticed in many Minor League parks.
I never would have guessed the response we would get…What began as setting aside a single seminar session time for an April noon game became a series of three dates, with 2 seminars scheduled for each of those 3 dates, to accommodate the schools who were interested in attending. When it was said and done, we had just under 1,000 students representing nearly 30 high schools throughout Chicagoland. Marketing classes, business classes, entrepreneurship classes, accounting classes – it ran the gamut. I couldn’t believe how many teachers were appreciative that something such as this was offered, which tells me that a lot of teams (big league clubs included) have not considered this.
This year, we’re offering something similar for each of our 7 noon games in April/May, with a staff-led seminar and ballgame to follow at noon. We will surpass last year’s numbers in terms of total attendance, number of participating schools, and revenue generated. The geography of the schools amazes me – we have schools coming from a 75-minute driving radius for this. We will also be hosting some fall sports business seminars in late August/early September for fall semester classes, and actually have set aside a few college nights for sport management clubs and majors who are interested in learning more.
After the presentation, the students are given supplementary materials that guide them toward viewing the ballgame from a business perspective. A sample problem:
You are a new business owner who is looking to make a splash in the Chicagoland area, bringing new customers and revenue to your business. You’re at the game this afternoon, and observing how many different opportunities there are to market your product to an audience. Here are two examples you notice:
List any other marketing opportunities for your business that you see or hear during the game.
And in 2011, the program will expand even further. Writes Touney:
Reading your blog helped spawn an idea to make the event even more interactive, by having the schools, upon returning into the classroom, create a video presentation where they essentially come up with a between-innings promotion and explain not just how they’d market the promotion, but how they’d execute it as well. I don’t think we give high schoolers enough credit; their knowledge of popular trends, fads, insight on social media are just a few examples that come to mind.
Touney’s final point is one I agree with wholeheartedly — in addition to exposing the students to new concepts, the teams staging such seminars could benefit from the creative and culturally-relevant ideas offered by the students.
So how is else is doing/might do something of this nature? Let’s hear it!
Apologies that today’s post has been wonkier than Willie’s chocolate factory. To make up for it, here’s an artist’s rendering of the Reading Phillies’ highly-anticipated Carlos Ruiz “Chooching Owl” giveaway. Remember, this thing is actually going to say “Chooch.”
Oh, so it’s more you want, is it? Well, here’s footage of Charlie Sheen spoutin’ his bull to a Bull. Hornsby, the soon-to-be-revamped mascot of the Tulsa Drillers, really shows his range here.
As usual, I implore anyone to get in touch for any reason.
Tomorrow’s post will be the last of 2010, and dedicated to holiday content. But that’s in the future. What’s in the present is the year’s final blog bouillabaisse — time to throw it all in a pot and stir it up real good!
To begin, I’d like to highlight an intriguing job opportunity: The Tulsa Drillers are currently searching for a full-time Mascot Coordinator and Performer. Do you have what it takes to be the next Hornsby?
The Drillers are currently in the process of revamping Hornsby, and have hired “mascot doctor” Dave Raymond (the original Phillie Phanatic) to assist with the process. And while the club is listing the mascot coordinator position as an internship, they are also making it clear that the potential for full-time salaried employment exists for 2012.
It’s good to see mascots get this kind of respect. Having a talented and dedicated performer in the furry suit can help a team’s marketing efforts immeasurably and lead to far greater visibility within the community.
And speaking of talented performers, check out the latest dispatch from Slugger of the Tennessee Smokies:
But with all due respect to Slugger, others out there are displaying a little more ambition in their offseason endeavors. The Tri-City ValleyCats recently announced their “4 in 24 Project,” in which they’ll renovate four local youth fields in the span of just 24 hours (!!!)
The renovations will take place in early April of 2011, with work scheduled around the clock. In order to bring the selected fields to game ready conditions, each one will have new sod placed in their infield while also seeing their pitchers mound and homeplate areas re-built.
I’ll be keeping my eye on this one like a crossbow hunter keeps his eye on a deer. And — what a coincidence! — that leads me to my next topic: Hawkins Gebbers is the latest player to be featured in the “Offseason With the AquaSox” series. If you’ve never seen a Minor League player exhibit his crossbow skills before…well, that’s about to change: