Tagged: new logos

Round Rock Finds A New Way To Express Itself

The new logo train keeps right on a rollin’ — and this time the train’s running Express.

The Round Rock Express, who are entering their first season as a Texas Rangers affiliate after 11 years with Houston, unveiled new logos today. Those who have been following my logo-related blog posts over the past month should be able to tell that this is a Studio Simon creation all the way:

The above mark is the primary one, incorporating a cattle catcher and the Texas State flag. The team also notes that there will be new secondary marks, new colors and new uniforms. While blue and red continue as the Express colors, they now are in line with the Texas Rangers colors; the blue is a brighter royal blue, while the red remains unchanged. The new marks incorporate traditional Express elements, including a “train” theme and the Texas flag. The interlocking R logo remains as is save color alteration.

Here’s the “interlocking R logo”, alteRRed:


The “E-Train” cap logo, described by the club as a metallic E concaved upward with a cattle catcher at the bottom.


And, finally, the home and road unis as modeled by the eyeless four-armed men we’ve all come to know and love:



So what do you think of this one? Soldier through your new logo fatigue, and let me know.


Unlikely Scenarios Amidst An Array of the Usual

Derek Jeter’s more-contentious-than-expected contract negotiations have led some to wonder if the unthinkable could happen, with the iconic Bronx superstar signing with another team.

But what if Jeter really wanted to defy conventional wisdom? What if he decided to suit up for a Class A Short Season Astros affiliate?

Well, that would look like this:


The above visual was created by the Tri-City ValleyCats, and inspired by a tongue-in-cheek article in the Albany Times Union.

Why not, right? Stranger things have happened, although at the moment I’m unable to come up with one. What I am able to come up with is information on a completely unrelated topic.

A week after unveiling their new logos, the Altoona Curve have done a further bit of unveiling. This time, the uniforms:


More info, and links to more uniform visuals, can be found HERE.

Meanwhile, I’d like to note that the Great Lakes Loons have produced the offseason’s first “snow-covered field” photo. Over the coming months, there is going to be PLENTY where this came from.


 But if it’s plenty you want, it’s plenty I’ve got. Click HERE to listen to Gameops.com’s “Best of 2010” audio roundtable, with myself as one of the distinguished panelists. Joining me in discussion was sports entertainment guru Pat Walker and Minor League front office free agent Scott Carter (the Cliff Lee of this year’s crop).

And thanks to Gameops founder Jon Cudo, who put the whole thing together.


That’ll do it for me today, but I’ve got big plans for tonight: Ozzy at Madison Square Garden!


Keepin’ It Rail In Altoona

Last night one had the sense that something big was about to go down in Altoona. Anticipation hung in the air like a thick layer of misty morning fog. And the tension? The tension was palpable.

Palpable, I tell you.


In the month of November, an emphatic OMG! emanating from the inner recesses of a Minor League stadium can only mean one thing.

Yep, you guessed it. A new logo:

The new primary logo seen above replaces this:


Remaining constant, of course, is the team’s adherence to the railroad theme. After all, “Curve” is an homage to the famous 220 degree Horseshoe Curve train track that winds around the summit of the Allegheny Mountains.

The Horseshoe Curve is what inspired this secondary mark:
The team remarks in the press release that “It’s believed the Curve is the first and only professional sports franchise in the commonwealth to use the keystone as part of its primary logo.”

The Pennsylvania keystone gains further prominence with this, a third logo:
As a Pennsylvania native, I’m a big fan of the logo seen above. I think I’ll have to get one of these caps and pretend the “A” represents my hometown of Ambler. Anybody out there have any love for (or at least knowledge of) Ambler?

Thumbnail image for Curve_engineer.jpgThe uniforms will be revealed early next month, but the Curve do note that “Further honoring the area’s railroad ties is the new color scheme for the team: Railroad Red, Boiler Bronze, Charcoal Gray, and Soot Black.”

I guess Train Track Tan, Sleeping Car Cerulean, and Propped Up By Federal Subsidies Silver didn’t make the cut.

The logos were designed by Minor League stalwarts Plan B Branding, always proponents of attention to detail and local emphasis. On the Plan B blog, designer Casey White notes that “there are a ton of hidden symbols infused into this new brand” and that they “contain one of the coolest twists to an official On-Field that we’ve ever created.”

Heady words, those.

Instead of doing investigative reporting, I’ll just solicit feedback from the readership — Anyoneeplurubus.jpg see any hidden symbols in the new logos? The latest edition of the team’s “Tuna Vision” web series provides plenty of info on the motivations for the new logo, but precious little on potential hidden symbols.

Finally, the club is currently soliciting names for the engineer featured in the primary logo. Email your suggestions to engineer@altoonacurve.com

I’d go with “Casey at the Track”, in honor of folk hero engineer Casey Jones. That guy sure has had a lot of songs written about him.