Situated as we are within the depths of the holiday season, I don’t get many opportunities to dash off timely posts about recently-announced pop culture-referencing Minor League Baseball promotions. So thanks, Frisco RoughRiders, for coming up with THIS:
As you may have already guessed (or read elsewhere, if I am somehow not your only source for Minor League Baseball news), this promo is in direct response to Sunday night’s Miss Universe debacle.
Oh, man. Every one was “Phillipian” out about this. Mistakes happen. I really don’t think Steve Harvey deserves the internet-fueled scorn that has been heaped upon him, but at the same time this is an all-time classic pop culture moment. It was inevitable that a Minor League team would respond, and kudos to the RoughRiders for being the first team to celebrate second-place.
In times like these, when there is only one set of footprints in the sand, it is because I have deferred to the press release:
The RoughRiders plan to formally invite Ariadna Gutiérrez Arevalo, “Miss Colombia,” as a VIP guest for the night. Gutiérrez will enjoy a suite for the night and an opportunity to throw out the first pitch. The RoughRiders are also inviting Steve Harvey to serve as the on-field host for the evening.
With the night celebrating famous second-place finishes, the Riders have also extended an invitation to Jim Kelly, Andre Reed, and Marv Levy the quarterback, a wide receiver, and the coach of the Buffalo Bills during their four-year stretch of runner-up finishes in the Super Bowl (1991-1994). The team will celebrate other second-place finishers including Britney Spears and Christina Aguilera (runner-up on Star Search); Adam Lambert and Clay Aiken (American Idol); Carrie Underwood and Michelle Obama (high school salutatorian); Al Gore and Mitt Romney (presidential elections); and Cowboys running back Darren McFadden (two-time Heisman Trophy runner-up).
Like all Riders home games, fans will have the chance to participate in on-field games, but on Runner-Up Night, prizes will be awarded to the second-place, not first-place, finishers. Other in-game promotions include a seat upgrade to the “Second-best seat in the house.”
During the game, RoughRiders players will be displayed on the video board with a sash, announcing each American player as “Mr. Texas” or whatever state they are from and international players honored with the name of their home country.
The RoughRiders plan to host an in-park beauty pageant throughout the game. Any fan that can prove a second-place finish in a beauty contest or pageant at any level will receive a free ticket to the game between the RoughRiders and the San Antonio Missions.
If I had had to guess which team would have been the first to announce such a promotion, I would have gone with the Myrtle Beach Pelicans. They have experience with this sort of thing. But, fittingly, my second guess would have been the Frisco RoughRiders. They share an ownership group with the Pelicans, as well as staff members (Hi, Nathan Barnett) who cut their promo brainstorming teeth while working in Myrtle Beach. And it’s certainly no surprise that, via Twitter, Pelicans prez Andy Milovich offered a suggestion regarding another “Runner-Up” that the Pelicans could honor.
And since I can do anyone’s job better than they can do it, I have a few suggestions of my own. Maybe the RoughRiders could honor Teddy Roosevelt — the inspiration for their team name and logo –and his second-place showing in the 1912 presidential election.
Or how about the 1986 Boston Red Sox, who were congratulated thusly on the Shea Stadium scoreboard?
I wish I could come up with more examples, but as longtime author of the greatest Minor League Baseball blog of all time so I don’t really know much about what it’s like to be a runner-up. If you have any suggestions, let me know via Twitter, email or that archaic, dust-filled sliver of internet real estate known as “the comments section.”