Tagged: The Search for Identity in A Post-Industrial Society

Double Identity

refi_clock_ticking.jpgI have not forsaken you, dear readers. I’ve been busy is all.

But, tardy or not, information will be conveyed. I am merely the conduit through whom the information flows, and my lollygagging is no match for the power of Minor League news. So let’s see what streams forth from that eternal wellspring…

In time for the 2009 campaign, the Minor Leagues will feature brand new teams in both Reno and Bowling Green. Let’s take a look at how these markets have chosen to identify themselves.

Cave Shrimp Lose — Regular readers will recall this post, in which I detailed Bowling Green’s “Name the Team” contest. Unfortunately, “Cave Shrimp” was not chosen. Instead, the club will be calling themselves the “Hot Rods”. Here’s the rationale for the club’s name:

are very excited to develop the Hot Rods brand, which connects the
spirit and heritage of this region’s automotive industry with a
creative name and logo associated with the fun of minor league

And here’s the logo, which was designed by the all-powerful Plan B Branding

BowlingGreenHotRods.jpgThis logo is like a Rorschach test, as everytime I look at it it momentarily assumes a different form. I swear, the last time I looked at it I saw an angry dog face. The dog’s tongue was sticking out the side of his mouth.

Moving On…

Also new on the scene for ’09 are the Reno Aces (formerly the Tucson Sidewinders). The name is on one level a reference to Nevada’s thriving gaming industry. But, as always, there is more. Take it away, press release:

“In addition to the name’s Nevada ties, it also has meaning in baseball
lingo– a team’s “ace” is its best pitcher. Reno’s affiliation with
Major League Baseball’s Arizona Diamondbacks should mean that Reno fans
will see many ace pitchers in the coming years as Diamondbacks pitchers
have won five of the last nine National League Cy Young Awards.”

Okay, press release. Bring it back. Here’s the Aces’ primary logo, which, to my eyes, is not nearly as amorphous as the Hot Rods:

ace.jpgStill…The diamond situated in the midst of the “A” is a nice touch, as is the reference to a baseball “club”. Reading way too much into it, the “c” looks vaguely like a spade. As of post time, however, I still cannot find a heart. Me and the tin man both.