I have faith that I can do this, that I will get it right on the first attempt. Here it goes:
Success! Having spelled bouillabaisse correctly, there is nothing left to do but dive right into the bouillabaisse equivalent of a blog post — a little bit of this, a little bit of that, liberal amounts of seasoning, and plenty of time spent simmering.
I’m not sure any of this makes sense.
But who cares? There’s no turning back now! Upward and onward to a new logo!
Like Dunedin, Bluefield’s new look was prompted by parent Toronto’s recent identity overhaul. It’s a sharp and simple sartorial approach, befitting the no-frills Appy League atmosphere in which Bluefield resides.
In further logo news, the Omaha Storm Chasers unveiled an alternate mark yesterday.
In other, non-visual news, the Memphis Redbirds recently became the first MiLB team (that I am aware of) to host a so-called “Twinterview.” Last week, team alumnus and current World Champion Daniel Descalso participated in a Twitter-based Q&A with the team’s fans (who submitted questions through the team’s Twitter account, along with the hashtag #twinterview).
My favorite exchange went as follows:
@memphisredbirds: Tell us one thing about you that the fans don’t already know. #Twinterview
@DanielDescalso: Hmmm…my last name literally means “no shoes” in Italian and Spanish.
Congrats to the Redbirds for coming up with a creative way to engage with the fans during the offseason. The next “Twinterview” takes place tomorrow at 2 p.m. CST. John Jay is serving as the question recipient this time around.
You may remember that in October I devoted a post to the Frederick Keys’ “Volt Night”, a book release party/concert/kickball tournament in honor of a new cookbook being released by local culinary heroes the Voltaggio brothers. As opposed to reading my aforementioned blog, those wishing to see what the night was all about should check out this video:
Finally, let’s close out this latest (and therefore greatest) bouillabaisse with a short and sweet team-produced video. The Tulsa Drillers would like you to know that although you can take the bull out of the ring, you can’t take the ring out of the bull.
Or something like that:
In 2010, the Frederick Keys staged “Volt Night” in honor of the acclaimed hometown restaurant owned and operated by celebrity chef Bryan Voltaggio.
Early-arriving fans received Bryan Voltaggio bobbleheads, but the real draw was the food. Voltaggio and his crew took over the concession stands for the evening, creating an improbable ballpark menu highlighted by items such as Dipping Dots Gazpacho (which would make for a great band name) and lamb hot dog with chow chow (which wouldn’t).
Volt Night made it’s return on Tuesday evening, this time as an offseason event celebrating the release of the new Volt Ink cookbook (penned by Bryan and his brother Mike). I posted the menu earlier this week, but since I live in a world free of restrictions here it is again:
I do not have any photos of Old Bay Popcorn, which is just as well since I’d probably make it my desktop background and then salivate over it in a daily display of craven covetousness. But here are a few of the items on offer.
The evening also included a cookbook signing, kickball game, and live music.
“Let us in!” demanded the assembled hordes!
The Voltaggio Bros were busy, of course. They had food to cook, questions to answer, books to sign and mascots to pose with.
Meanwhile, the hoi polloi sampled the concessions, took in some live music, and played (or watched) what had to have been a riveting game of kickball.
While most teams don’t have hometown celebrity chefs ready and willing to collaborate on ballpark promotions, I still think that this basic “Volt Night” concept should be applied to other markets. Reach out to the “top chefs” of your community, and have them put a new spin on ballpark concessions for an evening.
And, of course, if you have photos, videos, and anecdotes from offseason events then please send ’em along. I am not content without content; the content keeps me content because otherwise I must contend with the gaping maw of the offseason, therein which lies an eternal void.
As you are most likely aware, the polls for the 2011 MiLB.com “Promotion of the Year” are currently open (and will be for another nine days — it’s not a sprint, it’s a marathon).
Because an informed electorate is the bulwark of democracy, I made sure to provide links to as many of the nominees as possible. But one promo that I didn’t link to was Fresno’s “Taco Truck Throwdown” a situation that I will now rectify by featuring it right here and now.
In a post on the “Yardwork” team blog, the Grizzlies described the promotion as follows:
After an extensive search of the Valley, seven local trucks from Fresno, Fowler, Madera and Sanger were invited to Chukchansi Park to take place in the competition, which took place on the final Thirsty Thursday of the season. The buzz surrounding the event picked up as it got closer, generating stories throughout the Fresno media. The local ABC, NBC and FOX affiliates, as well as local radio and a whole smattering of local blogs previewed the event. With the news out on the Throwdown, a stunning crowd of 10,287 swarmed the concourse from the moment gates opened to the general public at 6:05, all the way until 20 minutes after the game had ended.
The Grizzlies offered two taco ticket packages:
- Deluxe Taco Package: $18 — includes four tacos, a ticket to the game and a Taco Truck Throwdown T-shirt.
- Super Taco Experience: $23 — includes eight tacos, a ticket to the game and a Taco Truck Throwdown T-shirt.
Those who purchased one of the above packages were able to choose from the following vendors:
At the end of the Throwdown, winners were named in both the “Judge’s” and “People’s Choice” category.
From what I can gather from reading about this online, the only problem with the promotion was that it was too successful. The lines were long, and those wishing to sample all of the vendors found themselves in an oft-futile race against time. Some logistical improvements could be made, no doubt, but overall this seems to be a no-brainer to return in 2012.
It also seems to be a no-brainer for other teams to adapt this concept to their market. As the Grizzlies demonstrated, such a promotion can generate copious media coverage and resultant increased attendance. But who knows? I also thought that the Frederick Keys’ 2010 “Volt Night” food extravaganza would be adapted by other markets, but thus far none have done so.
Guess my blognostication skills need some work.
Regardless, let me again reiterate that there is plenty of time to vote for the MiLB.com Promotion of the Year. If you work for a team that is nominated, why not mount a promotional campaign? It can make all the difference in the world.
Finally, I concluded yesterday’s post with what I thought might be the best corn maze in all of Minor League Baseball. But one of my informants has since gotten in touch, arguing that THIS is better.
You be the judge.